Serie A Launch NFT Digital Collectables With OneFootball
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Digital media platform OneFootball have been named the 'official video moments partner' of Serie A and will distribute non-fungible tokens (NFTs) based on clips from Italian soccer’s top competitions.
The concept of video-based digital collectibles was popularised by the NBA and has since been imitated by sporting properties across the world.
“Today marks the start of a new way for Italian clubs to connect with all our younger fans around the globe,” said Luigi De Siervo, Serie A chief executive.
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