The Serial-Position Effect | The Week of July, 4

Choose the right progression of items.

This theory describes our tendency to memorize and recall only the first and the last elements from the series of similar items, while the ones in the middle often remain unnoticed. This theory is also subdivided into the primacy effect (the ability to memorize only the first items in the list) and the recency effect (when people can recollect only the last items they saw).

This insight is adapted from 5 Cognitive Psychology Theories that Contribute to the Quality of UX Design by Dorian Martin.