Serendipity2 Newsletter Oct 24: What's Next For UK Spending Habits
Serendipity2
A data driven marketing agency using data, technology & creativity to help major brands & retailers drive success.
As the economy shifts and a new government starts to take shape, many people in the UK are rethinking how they spend their money over the next six months.
Read our latest blog using recent GWI survey results and gain some insight into spending habits across everything from grocery to fashion, travel, leisure and more.
Coca-Cola Europacific Partners and The Coca-Cola Company Hire Serendipity2 for Pan European Consumer Research Project
Coca-Cola Europacific Partners (CCEP) and The Coca-Cola Company (TCCC) have appointed leading food and drinks research, insights and strategic marketing consultancy, Serendipity2, for a pan-European research campaign.
CCEP and TCCC have appointed Serendipity2 to undertake a major quantitative research project across five European markets. Both companies are keen to improve their understanding of why and how people purchase soft drinks in restaurants and cafes (HoReCa environments), and to clarify which in-store, external, and digital Point of Sale and merchandising material has the most positive impact on incidence growth.?
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Fastest Growing Brands in the UK
While the economy may only be growing slowly, the leaders of this year’s Sunday Times 100 companies have their hands on the throttle. The bar to gain a place on our annual ranking of Britain’s fastest-growing private companies has never been higher. This year businesses had to achieve a staggering 62 per cent average increase in revenues, sustained over three years of trading.
Global Food Trends Influencing UK Eating Habits
We're well-known for being a nation of committed foodies. While it's easy to make a case for Brits shunning our own culinary history in favour of new flavours and cultures – just look at the variety of cuisines that make up London's best restaurants – we're pretty good at picking up on a new food trend. These can be as wholesome and simple as nostalgic flavours that remind us of gut-busting suppers at Grandparents' houses, or as OTT as embracing the mob-wife aesthetic when we hit the town in search of good grub. Following Condé Nast Traveller's inaugural Top UK Restaurant Awards this spring, we asked some of our resident gourmands to tap into the eating habits sweeping the nation. This is how we're eating, collectively, in 2024.
Key Travel Trends to Watch
Our bi-annual Travel Trends report for summer 2024 is here. What are the current trends affecting global travellers today? Our comprehensive study surveyed more than 5,400 respondents from France, Germany, the Netherlands, Spain, the UK, the US, and the UAE to bring you the latest insights. Key themes include polarised travel budgets, changing consumer trends, and increasing sustainability standards.