September strategies, monthly-must reads and a brand-new podcast ??

Happy Autumn, folks. As the nights draw in and the season turns, we’ve got tips, tricks and updates a-plenty.

Discover how to make AI work for you with our piece on "Writing prompts for AI", offering practical tips to elevate your content game. Don't know your PESO from your SEO? Take a look at our case study with Ovarro, which broke the restrictions of the traditional paid, earned, social and owned content model to deliver award-winning results.

However, if?you want to cut to the chase, drop us an email on [email protected], or call us on +44 1785 225 416.

IGNITING A NEW ERA FOR OVARRO

Looking to light a spark under your brand's visibility? Check out how we helped Ovarro ignite their presence with a search-driven content and media relations strategy. Dive into the case study here and see how we improved Ovarro’s media presence and web traffic to position the brand as the telemetry market leader for oil and gas, rail and energy.

EVERYONE’S?A?PROMPT? PRO?— OR ARE THEY?

It seems like every other tech PR guru in 2024 claims to be a master of prompt engineering. But how many can actually explain it in a way that sticks? Richard Stone dives into the nitty-gritty of writing killer prompts for generative AI, introducing you to TRACI — a simple, memorable acronym that’ll change the way you think about prompts forever. If you’re ready to ditch the fluff and get down to what really works, read the full blog and start mastering your prompts like a true pro.

Five tips to attract more relevant web traffic

·?Dominate the conversation: Build a series of web pages that tackle your customers' biggest questions head-on and establish your brand as the go-to authority.

·?Dive into the trenches: Engage with communities on platforms like LinkedIn and Reddit — be where your audience is, and make your presence impossible to ignore.

·?Leverage video like a pro: When it makes sense, use video to capture attention and drive your message home — because sometimes, words just aren’t enough.

· Outsmart the competition: Use search advertising strategically to plug any gaps and make sure your brand stays top of mind.

· Keep the fire burning: Continuously refine and update all of these efforts to stay ahead of the game.

It's World Mental Health Day on 10 October, and this year's theme set by the World Federation of Mental Health is workplace mental health. We took some time away from our screens this month, focusing our annual away day on all things wellbeing. On the agenda was yoga, meditation, pottery painting — and a healthy dose of pet therapy.

We've launched a podcast! The first instalment of The Junction Box Podcast can be listened to on Spotify. In it, we catch up with GAMBICA's sector head of industrial automation Nikesh Mistry to talk all things Industry 4.0. At just under 30 minutes long, it's well worth tuning into to learn more about automation and its effects on the industrial and media landscapes.

Editor’s note from Richard Stone, managing director of Stone Junction

We hope you enjoyed this newsletter. If it’s not your cup of tea, no hard feelings — unsubscribe anytime, we won’t take it personally. But if you’re hungry for more tips on taking your STEM marketing strategy to new heights, why not subscribe to our blog? You’ll get first dibs on case studies, expert advice and strategies that actually move the needle.