September Recap: Salesforce Insights #10
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September Recap: Salesforce Insights #10

Welcome to the 10th edition of Salesforce Insights from ENWAY! We’ve curated our top Salesforce posts and articles to keep you informed. Here are the September highlights.

New Videos

→ Myth Debunked: Is Salesforce Really Too Expensive?

Is Salesforce Really Too Expensive?
Is Salesforce Too Expensive?

In this video, ENWAY’s CEO Eugene explains why Salesforce might not be as expensive as it seems.

Key points covered:

? Scalability – Salesforce grows with your business.

? Customization – Tailor Salesforce to fit your processes.

? Innovation – Free, regular updates with cutting-edge features.

? Total Cost Considerations – It’s not just about license fees!

Watch on YouTube: https://youtu.be/TMgqwLK_IgQ


→ How to Automate Business Processes in Salesforce CRM | Salesforce Flow Explained

Salesforce Flow Explained
Salesforce Flow Explained

In this video, Kirill shows how to use Salesforce Flow to automate tasks and save time.

What's inside:

??What Salesforce Flow is and how to use it with easy drag-and-drop tools.

??Real examples of how flows can update records, send emails, and manage approvals automatically.

??A simple breakdown of flow parts: elements, connectors, and resources.

??The four main types of flows: Screen Flows, Record-Triggered Flows, Schedule-Triggered Flows, and Platform Event-Triggered Flows.

Watch on YouTube: https://youtu.be/vAIraFoknY4


→ What is Salesforce Marketing Cloud? | Marketing Cloud Explained

Marketing Cloud Explained
What is Salesforce Marketing Cloud?

In this video, Artem breaks down the key concepts of Salesforce Marketing Cloud clearly and concisely, making it easy to understand once and for all.

Key points:

??What Salesforce Marketing Cloud is.

??The difference between Marketing Cloud Engagement and Marketing Cloud Account Engagement.

??Key tools in Marketing Cloud Engagement.

??Main capabilities of Marketing Cloud Account Engagement.

Watch on YouTube: https://youtu.be/aTgwws2HMZU


→ The Basic Sales Process Explained: How CRMs Can Help

The Basic Sales Process in Salesforce
The Basic Sales Process Explained: How CRMs Can Help

In this video, Eugene breaks down the basic sales process and shows how popular CRM platforms can help you manage each stage with ease.

Here are some common questions from our clients that this video answers:

? What stages are typically involved in the sales process?

? Where does the sales process usually start?

? Why is the Opportunity object important in Salesforce CRM?

Watch on YouTube: https://youtu.be/VQS2MdY2L3Y

Dreamforce 2024 Highlights: Agentforce

Salesforce's flagship event, Dreamforce took place in September. Here are all the key details about Salesforce's major announcement, Agentforce.

Salesforce Agentforce
Agentforce

→ What is Agentforce?

Agentforce is a suite of autonomous AI agents. With Agentforce, companies can quickly build, customize, and deploy agents for any industry. Out-of-the-box agents are easy to set up with clicks, not code, and can be ready in minutes. The first Agentforce wave includes agents for sales, service, marketing, and commerce.

→ Out-of-the-Box Agents:?

  • Service Agent: Handles service issues without preprogrammed scripts.
  • Sales Development Representative (SDR): Engages prospects 24/7, answering questions and scheduling meetings.
  • Sales Coach: Offers personalized role-play sessions using Salesforce data and AI to help sellers practice.
  • Merchant: Assists ecommerce teams with site setup, promotions, and product descriptions.
  • Buyer: Enhances B2B buying by helping users find products and make purchases.
  • Campaign Optimizer: Automates marketing campaigns to optimize them based on business goals.

→ What is Agentforce Studio?

Agentforce Studio is a low-code AI suite for customizing agents.

Salesforce Agent Builder
Salesforce Agent Builder

→ Agentforce Partner Network

APN is an open ecosystem that connects Agentforce with Salesforce and third-party systems to complete complex tasks. Launch partners include AWS, Box, Google Cloud, IBM, Workday, Zoom, and more.

→ Availability

Agentforce for Service and Sales will be available on October 25, 2024. Agentforce for Developers is available now.?

Lightning Data Service in LWC

Here’s a breakdown of the key Lightning Data Service methods, tags, and benefits in LWC.?

Read the full post here.

Lightning Data Service in LWC
LDS Methods Overview

Capabilities of Salesforce Data Cloud

Explore the 4 key capabilities of Salesforce Data Cloud that can help you make the most of your data.

Read the full post here.

Salesforce Data Cloud
Capabilities of Salesforce Data Cloud

Feels relatable?

Salesforce Developer Path
This is the way


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