September Newsletter: Your inside look at the latest updates, events, and industry insights!
Square in the Air
Award-winning communications agency for sports, betting & gaming. Specialists in PR, social and experiential marketing.
This past month at SITA has been all about creativity and momentum. We helped launch Net88’s fresh UK-facing creative direction and explored strategies for cracking the Brazilian market in our latest iGFM podcast. Our teams have been on the move, from the SBC Summit in Lisbon to G2E Las Vegas, connecting with industry leaders and driving new opportunities. We also captured social content for Grosvenor Sport in Leicester Square and supported the launch of an exciting new B2B product!?
OtherLevels launches the Experience Platform
OtherLevels , a leader in real-time multi-channel experience solutions, is setting a new benchmark with the launch of its Experience Platform. This cutting-edge solution, powered by Generative AI (GenAI), is set to revolutionise how operators connect with their audiences by delivering highly personalised and scalable content.
Grosvenor filming content sparks media coverage
We were on set in Leicester Square to film social content for Grosvenor Sport previewing the 2024/2025 Premier League season.
Content was created with Grosvenor Sport brand ambassador Jamie O’Hara and guests Rory Jennings and Poet, covering a range of subjects including the upcoming North London Derby.
The panel featured an interesting mixture of allegiances: O'Hara, a former Spurs player; O’Hara an ex-Spurs man, Rory a well-known Chelsea creator in the social space; and Poet, an Arsenal supporter. This diverse representation led to lively clashes and engaging debates about their respective teams.
This campaign was a tremendous success for Grosvenor Sport, resulting in 38 unique pieces of media coverage generated from the press releases crafted by our team.
Grosvenor filming flying on socials
The social team was tasked with distributing Grosvenor's shoot content across multiple platforms. Clips, reels, and longer videos were published on X, Instagram, and YouTube, recording excellent results.
We achieved 1.8M impressions on X, significantly boosting awareness of the Grosvenor Sport brand. Additionally, we also generated over 10K link clicks to the Grosvenor Sport website, demonstrating the project's dual impact on digital awareness and commercial success. You can check out the results in more detail below.
Net88 launches with their fresh UK-facing creative direction
In September, Square in the Air’s design team played a key role in launching the new Net88 sportsbook.
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Following the announcement in June that Crystal Palace had selected Net88 as their new front-of-shirt sponsor, the club sought an agency to develop all the marketing and design assets needed for a successful UK launch before the season kicked off.
After several weeks of planning, brainstorming, and refining ideas through storyboards and concept development, the team crafted a dynamic identity centred on capturing the excitement of sports betting. This was achieved by incorporating elements of depth, motion, and framing.
SBC Lisbon Summit
In September our video team headed to Lisbon for the first-ever SBC Summit in the city, and it was a busy but rewarding week. We had the opportunity to collaborate with both existing and new clients, capturing the energy and excitement of the event from start to finish. Throughout the summit our team worked tirelessly to film interviews, panels, and key moments, resulting in the production of over 40 videos. From industry insights to memorable moments, we aimed to bring the essence of SBC Summit to life
From Lisbon to Las Vegas
After a successful week at the SBC Summit in Lisbon, the SITA team is continuing its momentum! In Lisbon, we engaged in productive meetings, hosted insightful panel discussions, showcased our solutions at our dedicated stand, and even created some exciting video content. This week we’ve been in attendance at the Global Gaming Expo (G2E) in Las Vegas, diving into the latest developments in the gaming industry and connecting with our U.S. counterparts.
Cracking the Brazilian Market
In September we recorded a podcast that focused on Brazil—the hot topic of the upcoming expo season. Our Account Manager, Sophie Norris spoke with industry leaders Kate Chambers (The Gaming Boardroom), Dmitry Starostenkov (EvenBet Gaming), and Robinson Vasconcelos (Infingame) about the key factors for success in this crucial market. They gave some great insights on how to navigate and win in Brazil's evolving landscape.
Want to know more about our services?
Get in touch! Whether you’re looking for traditional PR services, or to elevate your video, design and social media output, email us at [email protected]