September Edition
In this edition...
... and more.
An introduction to analysis: key terms you should know
In today's digital age, with no lack of data and information available to us, the art of media analysis has never been more crucial. Whether you're a seasoned marketer or PR comms professional, new to the industry, or simply an avid consumer of content, understanding the nuances of media analysis can guide you through the ever-evolving landscape of information.
With the help of our amazing analysts, we've pulled together a list of key terms that you should know.
Interview with Meg Rayner, Head of Corporate Communications at GMHBA
In this interview, we dive into the life and career of Meg Rayner, Head of Corporate Communications at GMHBA.
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What is your career background, and how did you get started?
I started my media career as a cadet reporter at the Ballarat Courier. I loved writing for a daily paper and was lucky enough to cover the entertainment round, interviewing lots of touring bands and going to festivals before moving on to the courts and police round. I moved back to Melbourne and worked at Channel 7 as an associate producer, then made the leap into corporate communications with the Metropolitan Fire Brigade.
I loved the pace of crisis comms, and when I took a role as Media Manager at Coles Group I had the opportunity to lead our national response to the needles in strawberry crisis, countless floods, fires and natural disasters, and of course Covid.
Unpacking prominence
Prominence is often used to look beyond volume to understand the value of your media coverage. In this video, our Senior Analyst, Nikkola, explains prominence in more detail and gives us some insight into how she uses it.
Save the date
Important media dates and events that may be worth noting.?