September Edition
Medianet - Media Intelligence Made Smarter
Medianet | Australia’s fully integrated media intelligence solution for PR and Communications professionals.
In this edition...
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Mirror, Mirror on the Wall: Breaking the Spell of Vanity Metrics
Most people would have heard the story of Snow White and her wicked stepmother. A tale of a beautiful princess and a jealous stepmother fixated on being “the fairest of them all”.
Just like Snow White's wicked stepmother, many organisations can become too fixated on their own reflection and fall into the trap of vanity metrics. Searching for answers by constantly looking in the mirror can give us a false sense of success.?
Instead, asking "who's the most impactful of them all" can deliver the most meaningful, yet sometimes uncomfortable answers.?
In the context of an industry, a region, a competing landscape or a market, more often than not someone else is more successful, more impactful or more influential than we are. We can embrace those uncomfortable truths and learn from them (without the use of poisoned apples! ??).
Interview with Meg Rayner, Head of Corporate Communications at GMHBA
In this PR Profile interview, we dive into the life and career of Meg Rayner, Head of Corporate Communications at GMHBA.
What is your career background, and how did you get started?
I started my media career as a cadet reporter at the Ballarat Courier. I loved writing for a daily paper and was lucky enough to cover the entertainment round, interviewing lots of touring bands and going to festivals before moving on to the courts and police round. I moved back to Melbourne and worked at Channel 7 as an associate producer, then made the leap into corporate communications with the Metropolitan Fire Brigade.
I loved the pace of crisis comms, and when I took a role as Media Manager at Coles Group I had the opportunity to lead our national response to the needles in strawberry crisis, countless floods, fires and natural disasters, and of course Covid.
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Upcoming events
Join Nic and Cindy as they explore the critical importance of preparing your spokesperson to confidently represent your organisation in front of the media. In this power-packed Q&A, Nic and Cindy, will unveil the secrets to effective spokesperson preparation. Learn how to equip your spokesperson with the skills and confidence needed to excel in media engagements.
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