September Edition
This months Influence Download is a celebrity special, diving into the crucial role celebrity still plays in the success of brand campaigns. Touching on clutter breakers, ambassadors, the era of new celebrities and more, we show you the trends and insights proving celebrity is most definitely not dead. Be sure to check our?blog?to read our full opinion and follow us on?Instagram?for our ITB content updates!
Here is a quick recap of the trends you should know about this month:
88% of the top most followed Instagram accounts are celebrities
In the current marketing landscape if the goal of your integrated brand campaign is to attract attention, improve the company’s image and get mass reach, then adding a celebrity to the marketing mix can really make all the difference.?
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Across a basket of 13 of the world’s most popular sports, women make up 47% of highly engaged, passionate sports fans
In a world of limitless content, clutter breakers?provide differentiation. Live sports, and the NFL?specifically, is generally considered the most?DVR-proof programming out there and?maintains one of the more diverse audiences?across demographics. One way many brands?have tried to rise above the clutter is with?celebrity usage.
Celebrity ambassadors have been associated with brands for decades. The association is when talent?embody the brand spirit, mission and are used across many forms of marketing. To work effectively the talent needs to care about, be a fan of, or use the product/service they are acting as an ambassador for.
Netflix is the most talked about brand on TikTok and has a direct impact on culture
Streaming platforms like Netflix allow stars to grow across new markets, outside of their home countries, creating the “new celebrity.” Just a few years ago, it would be incredibly difficult for stars from outside of the USA or the UK to make waves across international waters.?