September #CoffeeBreak

Fondazione Lavazza : stepping into their shoes?

?“Spazio Comune” is a multi-functional space designed to provide refugees with interdisciplinary support to ease integration and immigration. Its purpose is to assist asylum seekers and refugees in their journey towards social inclusion, providing vital services such as information, orientation, intercultural mediation, and legal, psychosocial, and health support.??

The Foundation contributed to the project of renovation of the Spazio, promoted by Mosaico Association – Actions for Refugees and the UNHCR, in collaboration with the Department of Architecture and Design (DAD) at the Polytechnic University of Turin and the City of Turin, as an ongoing demonstration of its commitment to supporting and caring for local communities. Furthermore, on World Refugee Day 2024 this June, Lavazza Foundation participated in an event with activities aimed at raising awareness around the challenges faced by refugees, encouraging participants to step into the shoes of those forced to flee their homes.?

Learn more about how we're supporting refugees build a brighter future. ?

Does coffee make us human??

What is it that makes us human? The latest campaign by our global brand Lavazza gives us a hint of what the answer to this question could be. "Pleasure Makes Us Human" blends the quintessential Italian way of living and drinking coffee with innovation and technological trends we encounter in our daily routine. In a world surrounded by Artificial Intelligence, sometimes we may forget how simple pleasures, like enjoying a cup of coffee, keep us connected to our humanity.??

The protagonist is a robot named Luigi, who yearns to experience first-hand that feeling of pleasure he sees in the eyes of people enjoying coffee. Alongside him are Hollywood stars Steve Carell and John Krasinski, with their lighthearted humor and irony.?

Come with us to meet Luigi and discover his adventures in the human world.

Six decades of roasting in Denmark and beyond?

We are pleased to celebrate Merrild , our iconic Danish coffee brand, that turns 60!?

A journey that we are sharing together since almost a decade, linked by strong traditions and shared values and focused on delivering high-quality coffee. This relationship combines Merrild's legacy with over a century of expertise, pushing the brand toward new challenges. Together, we’ll write the future, continuing to deliver excellent coffee for generations to come.?

60 years in, and the best is yet to come. Discover more. ??

Coffee, comedy and a global perspective?

"Pleasure makes us human" is the manifesto of our vision for the Lavazza brand, rooted in Italian tradition and projected toward the world. This campaign was designed to be current and to engage in conversations with a contemporary language, addressing relevant themes that affect the society in which we live. The choice of John Krasinski and Steve Carell as testimonials is not by chance but aimed at consolidating our presence in the U.S. market” said our Group's Chief Marketing Officer Sergio Cravero .?