September 2024
Pyxis by Bain & Company
Pyxis leverages best-in-class competitive intelligence data to generate customized and actionable insights.
Featuring:
Our latest insights: "Decoding Prime Day 2024 (July): drivers behind the record high Prime Day results"
In our latest insights analysis, we looked into Amazon's record-breaking performance during Prime Day 2024, which saw a 2% increase in average daily sales compared to last year. Though Amazon saw a decrease in the spend per customer during Prime Day promotions, this was offset by the increase in the number of customers since 2023.
The analysis also provides a breakdown of Prime Day sales by generation, highlighting a notable shift in Millennial spending. While Gen Z shoppers saw the largest growth in sales, Millennials moved more of their spending to competitors in July 2024.
Read the full insights for deeper insights into how consumer behavior is shaping Amazon’s performance and influencing the broader retail landscape.??
Explore the Future of Retail with Pyxis at AdWeek New York!?
We’re excited to announce that Will Warren,?Bain Expert Partner, will be representing Pyxis at AdWeek New York on October 7. Will joins an exciting panel hosted by Affinity Solutions, titled "Buy Now! Consumer Purchase Data – Marketing’s New Currency!"
This must-attend discussion will feature top industry leaders, including executives from Disney, and dive into how consumer purchase data is revolutionizing retail. From optimizing media strategies to enhancing customer segmentation, this panel will provide key insights for brands and retailers looking to thrive in today’s ever-evolving landscape. If you're aiming to stay at the forefront of retail marketing, this panel is not to be missed!
And the celebration continues…
In collaboration with Affinity Solutions and the National Retail Federation (NRF), Pyxis invites you to a special celebration of our partnership on October 8 at the beautiful Elsie Rooftop. This exclusive event is a chance to toast the exciting new collaboration between Pyxis, Affinity, and the NRF, and to explore the future of consumer purchase data in retail.
领英推荐
Join us for an evening of seasonally inspired cocktails, light bites, and entertainment by DJ Lohrasp, all set against a stunning rooftop backdrop. Network with industry leaders and get a unique inside look at how this partnership is shaping the future of retail.
Limited spots are available—be sure to RSVP today and secure your place at this exclusive celebration!
Product Spotlight: Table Builder ??
This month, we’re putting the spotlight on Pyxis' Table Builder, a powerful tool within our self-serve insights platform. The Table Builder allows users to create custom data tables tailored to their specific needs, providing instant access to critical customer insights.
With its intuitive interface, you can:
Whether you’re conducting high-level analysis or diving deep into the data, Table Builder gives you the flexibility to access the insights you need—exactly how you want them.
Stay tuned for more updates as we continue to explore Pyxis' full range of data capabilities!?
New Data and Coverage Updates
Exciting Update: TikTok Shop SKU-Level Sales Now Available!
We’re thrilled to announce that Pyxis users can now track daily SKU-level sales and volume trends within TikTok Shop! This new dataset offers comprehensive coverage across TikTok’s key sales channels, including Live, Video, and Shopping Mall, along with insights into TikTok categories and store names for each SKU.
With coverage spanning the US, UK, and Southeast Asia, you'll gain a complete view of TikTok Shop's dynamic e-commerce landscape. Stay informed and leverage these insights to monitor key trends and identify opportunities in this rapidly growing platform.
Want to learn more about our data coverage? Reach out to our team at [email protected]