September 2024: End of Paralympic Games, full-LED glass floor and More

Welcome to Challengers, a monthly newsletter packed with timeless sports content to inform and inspire your sports career.

Major News ??

• The stories that led these Paralympians to the top of their game. (read)
• A365 Statement on the harassment, abuse and attacks targeted at athletes and their entourage members. (read)
• Kasia Niewiadoma wins Tour de France Femmes by four seconds in epic finale. (read)
• FC Bayern Basketball, has installed the world's first permanent full-LED video glass floor. (watch)
• How Pickleball Took America by Storm. (read)

Sports Marketing???

• Nike is back with boldness for Paralympics ad campaign, Winning is Winning. (AV)
• ATP fun interviews about tennis players single-handed backhand. (watch)
• TikTok launches In-app hub for Olympics, it includes a medal table. (OR)
• YouTube sports viewing soars as streaming moves to big-screen TVs. (FT)
• Google Discover promoting AI overviews for Olympic Games in Paris. (SL)
• A short film about Dominc Lobalu x On. (watch)
• Guinness launches its biggest ad campaign for Premier League to celebrate football fans.?(AK)
• Angel Reese stars in ad campaign for AI app that blocks negativity on women athletes. (CL)
• Hellmann’s and NFL star Will Levis collaborate on mayo-inspired fragrance.? (TD)
• Jude Bellingham stars in latest campaign ‘Friends of Louis Vuitton’.? (DD)
• Arsenal and Adidas come together for Originals Kit campaign, narrated by Will Poulter. (TD)
• Naomi Osaka partners with Nike and Ambush to rule the tennis court in terms of fashion and tennis performance.? (DS)

Athletes’ Toolkit ??

• The game is only over when the clock stops. (watch) or this (watch)
• If you were contending to win gold at the olympics, would you share it or try to win?
• A small thought on content & screen addiction. (watch)
• Talent needs role models. (read)
• To be the best you need a great environment: Mondo Duplantis pole vaulting in his backyard. (watch)
• Le guide de l'alimentation saine de Yuka. (in french)
• Read our articles that help your sports career

Upcoming Events ??

• Sep 20-29 Laver Cup
• Sep 21-29 UCI 2024 Road World Championships and Para-cycling Road World Championships Zurich
• Sep 21 Triathlon Basel 2024

Thank you for reading and see you next month. -Nicola

P.S. Imagine is played during the beach volleyball final after the shot

Pic: Hua Jin CHN celebrates after crossing the finish line to win the gold medal in the Para Athletics Men’s 1500m. OIS/Lillie Yazdi.