September 2023 News & Insights

We recently shared the very big news that TopRank Marketing has named a new president and CEO of the agency, Donna Robinson.

With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.

Donna’s deep expertise leading substantial agency growth is part of an ongoing transformation we’ve had in play this year that has included a brand refresh and new website, investment in business development resources and a plan to expand service offerings that will enable us to provide full service B2B marketing agency solutions to our clients.

I’m excited about the next iteration of TopRank Marketing and there will be even more opportunities to engage and join our mission to elevate the B2B marketing industry together!

— Lee Odden, founder and board advisor, TopRank Marketing

Read More: TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson

B2B Marketing Resources & Insights

Top 50 B2B Content Marketing Influencers and Experts To Follow 2023

We're thrilled to release our sixth-annual list of 50 top B2B content marketers to follow and learn from, featuring a fantastic group of top-notch marketing industry leaders to learn from as we head towards 2024 and beyond.

Content Marketing World 2023: 10 Top #CMWorld Sessions

From investigating the role of generative AI in content marketing to elevating humanized and impact-driven storytelling, we share 10 of the top sessions by a stacked lineup of speakers and marketing pioneers from this year's big Content Marketing World event.

Why Innovation Reigns Supreme in 2023 B2B Marketing

Complacency has never been an option in B2B marketing — innovation has always been the way to get ahead. In 2023, however, innovation won’t just be a good way for B2B marketers who want to stand out. It will be a necessary way for any B2B marketers to stay in the game, as we share here.

B2B Content Revolution: Why Personalization Matters for Engaging Your Audience

Why are personalized content experiences essential for B2B marketers in 2023? From higher engagement and enhanced lead nurturing to strengthened relationships, improved ROI and data-driven insights, we share 5 key benefits you can see today from personalized B2B content.

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

Celebrate late summer B2B marketers on the move, as we elevate with 35+ B2B technology industry partners, clients, associates, & teammates taking on new roles in leadership. We share their career insight and inspiration all here.

Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers

Start Feeling B2B ahead of next week's MarketingProfs B2B Forum event with with our video interview series hosted by our founder Lee Odden, featuring fresh B2B marketing insight and exclusive #MPB2B session sneak-peeks from top marketers including Joe Pulizzi , Pam Didner , Ahava Leibtag , Wil Reynolds , and Ann Handley .

If you haven't registered for #MPB2B yet, we have an exclusive deal for you: register with the code TOPRANK for $200 off now.

Also, be sure to catch Lee Odden speaking at #MPB2B on Tuesday, October 5th at 4:05 p.m. Eastern, presenting "How to Elevate B2B Marketing Results with the Influence Trifecta."

The TopRank Marketing Team in the News

These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing

When it comes to the top B2B brands innovating with freshly inventive marketing, the winners of ADWEEK 's inaugural B2B Innovation Awards are great examples, including our own TopRank Marketing clients LinkedIn for Marketing and Adobe , among others.

ADDITIONAL RECENT MENTIONS IN THE NEWS:

• TopRank Marketing Ignites Next Phase of Growth, Appoints Marketing Leader in 2023, featuring our Donna Robinson and Lee Odden, by Yahoo News
• Hybrid Artificial Intelligence in Future B2B Marketing, featuring our Lane Ellis ? , by David Morton Rintoul for LinkedIn Pulse
• How to Find Influencers on LinkedIn Who Match Your Brand, featuring research and data from our comprehensive B2B Influencer Marketing Research Report, by Alexandra Morales for LinkedIn
• 12 B2B Marketing Blogs You Need To Read, featuring the award-winning TopRank Marketing Blog, by Michael Brenner for Marketing Insider Group

OUR FEATURED SEPTEMBER VIDEO:

Feeling B2B with Ann Handley for MarketingProfs B2B Forum 2023 #MPB2B

Thank you for reading this second edition of our LinkedIn-based newsletter from TopRank? Marketing. Although this is only our second LinkedIn version, we have been sharing B2B marketing resources and insights for more than a decade as we spread our mission to elevate B2B marketing.

TopRank Marketing is a B2B marketing agency that creates content experiences to build reach, gain brand awareness and get more customers. We have been working with some of the biggest brands in B2B for more than two decades on content marketing, influencer marketing, SEO and social media marketing solutions that inform, inspire and create unmatched impact. Ready to elevate your brand? Connect with our team now!