September 2023 Newsletter

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[VIDEO] DATA MONETIZATION: A WIN-WIN FOR RETAILERS AND BRANDS

In today's retail landscape, data is king. Retailers are collaborating with brands within their ecosystem to share valuable in-store shopping data. This data empowers brands to enhance product details, understand customers better, and refine marketing efforts.

In our latest Data Monetization Series video, Shelley E. Kohan , Forbes contributor, retail expert, and professor at the Fashion Institute of Technology , touches on how retail media networks are on the rise, enabling us to measure the ROI of digital marketing initiatives in stores.

[REPORT] TRAFFIC DECREASED BY -0.7% AN IMPROVEMENT FROM JUNE

NORTH AMERICA:

In July 2023, traffic decreased by -0.7% YoY, an improvement from June's -1.8%. Week 1 traffic, which included July 4th, rose by +2.9%, while sales declined by -1.9% YoY. July's inflation stood at +3.2%, up from June's +3.0%. For more details, download the full report.

[REPORT] EMEA TRAFFIC INCREASED BY 4.1% FROM JULY 2022

EMEA:

July traffic was +4.1% compared to 2022, declining from June's +7.0% and the lowest monthly rate for the year to date. Trends increased consistently between Week 1 and Week 3, where it was highest, at +7.4% YoY. Week 4 declined from Week 3, but still had the second highest comp for the month, at +4.4%.

[BLOG] MULTI-BRAND RETAIL HAS BECOME A PROMINENT AND DYNAMIC SECTOR

In-store analytics has emerged as a pivotal tool that empowers multi-brand retailers to optimize their operations, enhance customer experiences, and attribute performance effectively.

[CASE STUDY] HOW UAE ELECTRONICS RETAILER MAKES DATA-DRIVEN DECISIONS

In this case study, we dive deeper into how the UAE’s leading multi-brand electronics retailer uses RetailNext data to create and optimize exciting new store formats and adjacencies.

We explore data monetization, the creation of ‘brandboxes’, multi-brand attribution models, how full path analysis boosts business and so much more.

IN THE NEWS: BACK-TO-SCHOOL SPENDING EXPECTED TO HIT RECORD HIGHS

Sandra Campos, Fashion Launchpad founder, and CNBC’s Melissa Repko join ‘Power Lunch’ to discuss the increase in back-to-school college spending.