September 2023 Edition

AKCG Perspectives: Media Relations Strategies that Amplify Partnerships Between Senior Living and Higher Education

By: Emily Kowalenko

Colleges and universities are often looking for ways to connect more directly with the people who live near campuses. One creative solution is to partner with nearby senior living communities. Senior living communities also benefit from these partnerships by gaining interns, volunteers, and new programming.

Read here as we explore media relations opportunities from partnerships between higher education and senior living.

Client Coverage

AKCG partnered with Neumann University on an opinion editorial by University President Chris Domes, which ran in the Philadelphia Inquirer. In the piece, Dr. Domes pointed out small, non-public universities need to remain vibrant and play an equal role to larger schools in the higher education landscape. Access the clip here.

AKCG partnered with client Vision Centre: Leadership Development for Aging Services to highlight national solutions to the senior living workforce gap. The segment ran on “Central Time” with host Rob Ferrett, a show on Wisconsin Public Radio.

AKCG on the Go

Leonard Greenberger, Vice President, recently attended Sound Off for South Jersey, hosted by the Southern New Jersey Development Council. The AKCG Team was representing client Atlantic City Electric.?

Ben Berry, a resident at Wesley Enhanced Living Stapely, recently was the subject of a story on CBS Philadelphia. He turned 100 years old on September 21 and is believed to be one of just two living members of the U.S. Army troop that fought in the Battle of the Bulge, a pivotal event in World War II. At the CBS Philadelphia taping, reporter Wakisha Bailey (far right) spoke with Berry (second from right). Also on hand were AKCG Vice President Adam Dvorin (far left) and Wesley Enhanced Living Stapeley Director of Therapeutic Recreation Amy van Brug (second from left).

Emily Kowalenko, Associate, recently visited Fellowship Village in Basking Ridge for an interview with resident Ann Sieminski and NJArts.net.

Meet Meaghan Airey

Meet?Meaghan Airey, an associate who is a member of the firm’s media relations?practice. Meaghan supports the firm’s education, association and?senior living PR?clients.

How do you stay updated with the latest marketing trends and industry news?

I read outlets like PR Daily, which give me a glimpse into industry news while presenting a variety of articles tailored to my desired area of expertise. I love reading their media relations section because it is always full of informative, innovative articles that push me to think outside the box.Learn more about Meaghan?and the rest of our team in our Meet the Team series on our blog.

AKCG Bright Spot: Congrats Angela!

Congratulations to Angela Akumiah on her promotion to Account Executive! In her new role, Angela will continue to support the firm's education, healthcare, and senior living clients in responding to and mitigating challenges.