On September 18th, NAR will launch the top-level domain .realestate
As CEO of NAR, one of my top initiatives is to leverage technology to help our members, their businesses, and the profession. One such technology is top-level domains, or TLDs.
A TLD allows individuals to get a specialized web and email address rather than a generic domain like .net. In the same way that television and radio stations target specialties or specific areas of interest, so do TLDs. For example, when you search for information about your favorite baseball team, you’ll notice that Major League Baseball has adopted .mlb domains for each team. While the domains redirect to longer URLs, the shorter domains utilizing the .mlb TLD are used for marketing purposes.
In 2014, NAR announced our first domain, .realtor?. The .realtor? domain is exclusive to members, firms and boards of NAR and the Canadian Real Estate Association. I’m very excited to say that on September 18th, NAR will launch its second top-level domain, .realestate, with a 60-day exclusive member pre-sale before it is made available to the public.
While .realtor? provides a home base on the internet for REALTORS?, firms and boards, .realestate is free of restrictions and provides limitless options for those in the real estate industry to market their areas of expertise. From beachfront.realestate to losangeles.realestate, the possibilities are endless.
In today’s world, having a strong digital presence is critical to success, and top-level domains help strengthen that presence. I am excited that .realtor? and .realestate allow our organization to bring this tool to our members and to the real estate industry as a whole.
To learn more about .realestate, visit www.get.realestate
MLS Expert and CEO, Data Advocate, Entrepreneur, Real Estate Industry Futurist, Technology Pioneer and Historian, Online Community Creator, Storyteller/Teacher, and REALTOR Emeritus
6 年This is a good move by NAR, and one that has been in the making for many years now. With all of the benefits and advantages of owning a TLD, and the state of the Industry today, this is a brilliant strategy.
Fractional Chief Wellness Officer for Family Offices and UHNW | Longevity Planner | Featured on ABC, NBC, FOX, Forbes, and CBS | Speaker | Physician Burnout
6 年I love it!
*Retired, but still Unlocking Proptech's Potential in the Real Estate Landscape
6 年Thus should be very interesting to follow ??