Sept 2023: RollWorks TL;DR Insider

Welcome to the RollWorks Insider Edition!

We're diving into fall ?? with this month's TL;DR Edition! Explore the newest resources, guides, and ABM insights to elevate your B2B journey!

Latest on the RollWorks Blog ??

Discover the magic behind the 40% benchmark and supercharge your business strategy! Dive into the world of B2B marketing with the Rule of 40, a game-changing principle that unveils the secret balance between explosive growth and impressive profitability. Read more here!

Feature Highlight: KeyWord Intent

RollWorks Keyword Intent is our unique solution that empowers marketing and sales teams to detect precise intent signals, discover accounts with relevant readiness cues, prioritize them, and tailor messaging according to their content interactions, ensuring the targeted accounts are genuinely in-market.

Enhance your intent data strategy to:

• Receive keyword suggestions based on your site content.
• Identify accounts showing intent on previously untracked terms, including keyword variations.
• Deepen insights into what accounts are exploring.
• Boost confidence in account intent by integrating multiple data sources with varied methods.

See how it works!

Customer Story ??

Bombora, a leading B2B Intent data aggregator, faced challenges in refining their advertising strategy and proving the effectiveness of ABM. By leveraging RollWorks intent data and aligning marketing and sales efforts, they achieved a 17% higher CTR, 67% higher conversion, and a 10x increase in target account engagement, all while maintaining their marketing spend.

Discover how Bombora's intentional approach to ABM transformed their go-to-market strategy and drove significant results.

Industry News ??

ABM Must-Have Resources ??

With today's evolving economic landscape, it's time to get ahead of the curve. Discover the power of the Rule of 40 with our ebook, "A Marketer’s Hack Kit to the Rule of 40." It's not just a metric; it's a philosophy that perfectly balances growth and profit.

At RollWorks, we understand the journey, and this guide is your ticket to impressing those execs and optimizing your strategies even in challenging times. Elevate your marketing IQ—Access the guide now! ????

Curious about how RollWorks can help you take your ABM strategy to the next level??Schedule a demo?and explore how we can help transform your business.

See you next month!