SEO...SEARCH ENGINE OPTIMIZATION
Himat Dangodara
![Himat Dangodara]()
Himat Dangodara
AI Digital Marketing Specialist & TL | Performance Marketing | SEO & SEM | SMO & SMM | Google Ads | ASO | Email Marketing | Amazon SEO & Advertising | Organic and Paid Marketing | Brand Communication | MBA (Marketing)
What is SEO?
Search Engine Optimization is the process of increasing the visibility of a website or webpage through organic (“natural” or unpaid) search engine results.
OR
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
The objective of SEO is to generate content that specifically fulfills the purpose of user's online searches through tailored content that search engines recognize as quantifiably valuable.SEO
SEO Techniques to Drive Organic Traffic
- Improve User Experience Across Your Entire Site
- Optimize for Voice Search
- Design for Mobile First
- Focus on Topic Clusters Instead of Keywords
- Write Longer Content (Most of the Time)
- Take Advantage of YouTube SEO
- Create a Diverse Backlink Portfolio
- Never, Ever Overlook Technical SEO
- Target Local Searchers with Local Landing Pages and Listings
- Measure SEO Performance
Rankings
Rankings in SEO refers to a website’s position in the search engine results page.
?The following factors are assumed to be closely connected to rankings:
- number of backlinks
- sitemap and internal linking
- usage of keywords in text elements like meta titles, meta descriptions, text etc.
- term optimization of content, based on comparison with other documents on the same topic (proof and relevant terms, topic/content clusters, WDF*IDF)
- URL structure
- trust assigned to the page
- page load time (site speed)
- time on site and bounce rate (here: how long a visitor spends on the page before they return to the SERP)
- CTR in the SERPs, i.e. how often searchers click on the result
- presumably many other factors like page traffic, authorship, how up-to-date a page