?? The SEOs Diners Club - Issue #150 - Weekly SEO Tips & News

Welcome to another edition of The SEOs Diner's Club! Each week, I bring you a digest of the latest SEO updates and AI-driven insights, all crafted to fit into just a few minutes of your time. With over a decade of experience in SEO, my goal is to break down the week’s most important developments into a quick, insightful read. This way, you stay ahead of the curve in less than seven minutes. Let's jump into what matters this week!

How to Perform SEO Analysis with Gemini 2.0: A Step-by-Step Guide

This comprehensive guide explains how to leverage Google Gemini 2.0 to analyze your site’s SEO performance and derive actionable insights for optimization. It’s a valuable resource for anyone looking to interpret Google Search Console data effectively and turn it into impactful strategies.

Step 1: Register on Google AI Studio

• Visit Google AI Studio and create an account. This platform offers the foundational tools needed to utilize Gemini 2.0 effectively.
• After signing up, select "Create a New Prompt" to begin.

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Step 2: Choose the Gemini 2.0 Flash Model

• On the prompt creation screen, choose the Gemini 2.0 Flash model.
• The Flash model features "grounding," enabling real-time internet access for comprehensive website analysis.

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Step 3: Prepare Google Search Console Data

• Log into your Google Search Console (GSC) account.
• Navigate to Search Results and filter the URLs you want to analyze. For instance, limit to blog URLs with relevant filters.
• Choose a time range of at least 3 months to ensure data accuracy.
• Download the data in CSV format, focusing on “queries,” “pages,” and “search appearances.”

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Step 4: Craft Your Prompt

To make it easier for you to have a good analysis, carefully structure your instructions (prompt) for Gemini 2.0. Below is an example:

Example Prompt:

I will provide Google Search Console (GSC) data reflecting my website’s performance metrics. Your task: 1. Contextual Analysis: Understand the website's niche, target audience, and objectives using your search and data capabilities. 2. GSC Data Analysis: - Identify high-performing pages and keywords. - Spot low-performing areas with optimization potential. - Highlight content or topics driving traffic and engagement. 3. Actionable Insights: - Summarize what's working well and why. - Suggest adjustments or improvements. - Note user behaviour patterns and keyword trends. 4. Content Strategy Recommendations: - Build on successful topics. - Identify gaps or untapped opportunities. - Propose evergreen or trending topics to enhance niche authority.

Paste your prompt into the designated field on Google AI Studio and add your website's URL.

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Step 5: Upload Your Data to Gemini 2.0

• Drag and drop the GSC CSV files into the interface.
• Only "queries," "pages," and "search appearances" are necessary for this analysis.

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Step 6: Run the Analysis

• Click Run to initiate the analysis.

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Step 7: Evaluate the Results

Gemini 2.0 provides detailed outputs, including:

• Best-performing pages and their click-through rates (CTR).
• Popular keywords.
• Underperforming areas require optimization.
• New content categories and ideas based on past successes.

These insights highlight high-impact areas to focus your efforts.

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Step 8: Start Creating New Content

• Leverage Gemini 2.0’s recommendations for crafting new content.
• Conduct keyword research to integrate suggested keywords effectively.
• Optimize and refresh existing content with updated insights.

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Closing Thoughts: SEO with Gemini 2.0

By following this guide, you can conduct in-depth SEO analysis and strategically improve your website. Regularly analyzing data and implementing insights is crucial for SEO success.

?The 2025 SEO Revolution: Are You Ready for the Challenge?

Google’s 2025 strategy meeting last week laid out a roadmap for what promises to be a transformative—yet challenging—year. Sundar Pichai, Google’s CEO, didn’t mince words: 2025 will bring increased competition, regulatory hurdles, and breakthroughs in AI.

?Key Highlights:

Google will introduce a suite of AI-driven features in the first half of 2025, signalling a major shift in how users interact with the platform. Expect tools like Gemini and innovations from Project Astra to redefine search. Pichai cautioned employees about the difficult road ahead, stating, “We are facing scrutiny across the world.”

The traditional search box is no longer the sole point of contact. The rise of Agentic Search and multimodal AI means users will engage with digital content in entirely new ways.

?SEO Professionals: Adapt or Be Left Behind The old playbook won’t cut it anymore. This is your call to action:

• Embrace multimodal AI: Optimize your content for new AI-powered experiences.
• Diversify your touchpoints: Think beyond rankings and focus on how users discover and interact with your brand.
• Future-proof your strategy: Align your efforts with AI and regulatory developments shaping the digital landscape.

2025 isn’t just another year—it’s the year SEO enters a new phase. The competition will be fierce, and the stakes have never been higher. How are you positioning yourself for success?

Let’s discuss. Share your thoughts or tag someone who needs to rethink their strategy. Change is coming—be ready for it.

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Google Ads 2025: AI Revolution in Advertising

Google Ads is set to revolutionize digital advertising in 2025 with an AI-first approach that surpasses the mobile revolution. This evolution will transform how businesses approach their advertising strategies, making early adaptation crucial to stay competitive.

Key Highlights:

• Evolving Search Behavior: Users will no longer rely solely on keywords but will embrace multimodal search experiences combining text, images, and videos.
• AI-Powered Creative Tools: Marketers will benefit from AI-driven tools, enabling faster ad creation and hyper-personalized campaigns.
• Cross-Channel Advanced Analytics: Advertising performance will be measurable across platforms with greater detail, enhancing marketing efficiency.

Why SEO Professionals Should Care:

This shift will blur the lines between paid and organic traffic, pushing SEO and SEM into a more integrated ecosystem. Optimization strategies will pivot from keywords to understanding user intent and contextual relevance. The rise of image and video optimization will demand the same focus traditionally given to text-based SEO.

What You Can Do Now to Stay Ahead:

1. Embrace Emerging Technologies: Experiment with Google’s upcoming tools to align strategies with the new AI paradigm.
2. Diversify Content Formats: Invest in cohesive campaigns combining text, visuals, and video.
3. Strengthen Analytics Capabilities: Leverage advanced tools to refine conversion paths and boost ROI.

Google’s AI-driven advancements present a major shift for SEO and advertising alike. Adapting traditional strategies to align with these changes will ensure competitiveness in the evolving digital landscape. Are you ready for 2025? ?

Google’s JavaScript Warning: Impact on AI Search Visibility

What’s New? Google advises against overusing JavaScript, as AI search engines like GPTBot can’t process it effectively, risking your site’s visibility.

What To Do?

• Use Server-Side Rendering for key content.
• Ensure content is accessible via HTML.
• Apply JavaScript sparingly for enhancements.

Takeaway: Balance user experience with AI-friendly practices for optimal visibility. ?

This Week in AI: Tools, Services, and Insights

AI is reshaping digital marketing. Let’s dive into the latest developments and practical applications driving industry innovation.

• Search Query Types:?Seer Interactive categorizes AI-powered search systems into informational, transactional, and navigational queries, each addressing user needs and impacting SEO strategies.
• STORM AI Tool: Stanford's new tool, STORM, generates research-based articles by scanning hundreds of websites on a topic. It is available for free and poised to revolutionize content creation.
• Prompt Saver Extension:?The Prompt Saver Chrome extension simplifies prompt management by allowing users to efficiently save, organize, and reuse AI prompts. ??

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Best,

Mert Erkal