SEO?! You Wanna Talk About SEO?!
Brand awareness is important for any company, especially when it comes to your online presence. This is even more true for small businesses. The exponential growth of the Internet over the past few years has significantly heightened the competition for businesses to sustain online relevancy.
There are only ten spots on the first page of organic Google search results and everyone is constantly fighting to appear in that spotlight. As this competition heats up, it is important to stay in the fight. Some simple steps can help improve your small business’ search engine optimization.
As is the case with learning anything new, it is important to begin with the basics. You do not necessarily have to become an expert on the subject, but knowing how search engines rank websites and how content and links influence results are good places to start.
New Content Boosts SEO
Content is crucial to driving engagement to your website. An easy and relatively inexpensive way to produce new content is to post blogs on your website. Having high-quality, relevant blogs will better the chances of users reaching you.
Adding blogs will increase traffic to your website simply because people enjoy reading about an array of different topics. If you can get them to read a blog about something that interests them, it will increase the likelihood that they will click a link from your website more often. Don’t forget to include a call to action.
Social Media Drives Website Traffic
Another effective way to drive people to your website is by utilizing social media. Digital marketing seems has taken over, and users are engaging more and more with business pages via social media. Make sure to include a website link in some of your social media posts to get users to visit your web page. Once they are there, they are more likely to look around and find out more about you, your products and your services.
Attainable Goals Guide SEO Expectations
One final piece of advice is to set realistic expectations for yourself and your business. Search engine optimization is a process, and it will take time to start seeing desired results. It is a long-term commitment. As long as you stick with it and continue to put effort into it, there is no reason why your small business can’t become relevant in online searches.