?? Who’s ready for some digital marketing?
Alright, alright, hold the applause everyone. I know — it’s exciting, but we need quiet to read!
SEO & SAIO
- "One of the biggest misconceptions in marketing is the belief that organic visibility will remain steady without ongoing SEO investment. In reality, the opposite is true. Neglecting SEO leads to declining organic visibility, a trend that has only accelerated with recent developments" in AI Search Platform usage. This Search Engine Land article says SEO is as much a defensive tactic as it is a growth tactic. At DBE, we see SEO as a growth strategy first while ongoing services both protect gains and expand visibility to drive exponential growth.?
- Domain Authority is considered an influencing factor for citations in GenAI search engines like ChatGPT, Perplexity, and Gemini, according to SEJ and XFunnel. What drives increased Domain Authority and visibility? ?? Ding, ding, ding — it’s SEO! The article and report support the complementary mix of SEO and SAIO strategies we've discussed before. Namely, user-generated content citations in AI often come from platforms like YouTube and LinkedIn. We found this link early in our AI platform research and have been recommending leveraging these channels for SAIO ever since.
- Are Google Search results getting worse? We see 42% of people say Google Search is becoming less useful. This seems to be, in part, a by-product of the distrust of large tech companies in general. Some people seem to be flocking GenAI chatbots to avoid cluttered Google results, but we know that each engine offers their own perks. I think we are going to get better at finding the best search engine for our queries.
- ?? Lawsuit Alert: Chegg vs. Google AI Overviews. Chegg, the online education company, is the first known company to file against Google AI Overviews for stealing content and posting unverified answers. The questions are: how will students creatively use AI to help them with their studies and how may it hurt their learning?
Do Good Spotlight: The Hunger Project ??
With programs throughout Africa, South Asia, and Latin America, The Hunger Project works on sustainable ways to end poverty and hunger. Their work has reached around 12.4 million people worldwide with their 3 pillars: empower women, mobilize communities, and engage local government. Learn more about what they do: The Hunger Project.
Digital Marketing
- Will Instagram and Reels break up? ?? Insta has been flirting with the idea of launching its own TikTok-inspired Reels app, separate of Instagram. Social Media Today thinks this may be too big a risk for Meta to take… and I agree with them. They shifted to a Reel-dominant platform, despite negative feedback. Now, the app’s audience is accustomed to the short videos flooding their feeds. Changing it again will definitely draw a negative clapback.
- More Meta news… Meta fired about 20 employees for leaking information about unannounced product plans and internal meetings. There are a wide range of perspectives on this situation, including whether this was considered whistleblowing. Learn more from LinkedIn.
- The Marketoonist created this "AI Low Hanging Fruit" cartoon influenced by Gartner's 2024 Hype Cycle finding that GenAI has passed the "Peak of Inflated Expectations" phase and is now entering the "Trough of Disillusionment." Be sure to read or scroll through the story behind the cartoon to see other AI cartoons that may provide a moment of relief from hype.
- What is connected commerce? Think of it as integrating technology for a seamless online and offline shopping experience. It requires stealthy creativity. How can you push the boundaries of traditional retail without being extraordinarily invasive? It’s a great question that every retail brand should be asking.
Thoughts to Take With You… ??
Is there something boring plaguing your life?
Perhaps it’s a part of your job or chores at home. Whatever it is… think about what makes it boring. Then flip it… what could make it better??
Can you put a reward in place? Gamify the task? Do the work in chunks and take mental breaks between? Experiment, because there might be something fun hidden in the task that you may not see yet.
Subscribe via Email to get our free Search AI Optimization (SAIO) Guide ??
P.S. I’m Singing… I’m in a Newsletter, and I’m Singing ??
Singing doesn’t have to be conscripted to musicians and Will Ferrell in an elf costume…. It can be for anyone who wants stress relief.
No, you don’t have to sing for an audience. Your venue can be your car or your room by yourself. Doesn’t matter if you think you’re good. In fact, it’s more fun when you let go of what you think is supposed to sound like!
