SEO Web Design Tips
You've started your own website, congratulations! But do you find you're having trouble getting visitors? Sounds like you need to work on your web design SEO. SEO means Search Engine Optimization. It's the art of getting productive, quality visits to your site. Wondering how to optimize your website for effective SEO? Then keep reading. Here are 7 essential tips for designing your website for better SEO.
1. Responsiveness You cannot skip this step. If you do, you will never rank anywhere near the top of the search rankings. Responsiveness means your site is automatically optimized for viewing on any device. That is, mobile users should be seeing your mobile site while desktop users are viewing your full site. Your site needs to detect what device is viewing it and automatically display the appropriate version. If your site isn't responsive, your search ranking gets a huge penalty from Google. Think of responsiveness as the foundation your site's SEO is built upon.
2. Proper Site Organization Now get those pages organized! Let's start with URL setup. You want to have your own, relevantly-named domain, not a subdomain. And it must be secure (meaning the URL starts with "https" and not "http"). The pages of your site need to be organized as subpages (www.example.com/aboutus/contact.html), not as subdomains (www.about-us.example.com/contact.html). Each subdomain of your site counts as a new website to Google, which won't help the SEO of your main site. Always use actual page titles for your URLs (example.com/blog/7-SEO-tips) instead of a jumble of numbers and letters (example.com/blog/ej043-4w8). Next, your site must be organized so that visitors and search engines can easily find the content they're looking for. Organize your site into categories. Use a convenient menu system on each page that lists these categories. Use a bar menu at the top of the site or a popup menu under the menu symbol in the corner. The categories should expand into their subcategories when visitors hover or click on them.
Read all 7 SEO Web Design tips here.
Sandy Rowley is an expert SEO strategist with RenoWebDesigner.com 775-870-0488.