SEO vs PPC
YTech Raj LLP
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‘Hey, Alexa! Which one’s better SEO or PPC when digital marketing for my venture?’
One of the most searched questions on the internet today. But don’t worry amigo! Today the answer to your question will finally be provided.
But before we start with comparing the two to understand which one’s more compatible for your e-commerce venture, it will be better to briefly comprehend the basic features of the two.
What is SEO?
SEO stands for Search Engine Optimization, which is a process to boost or improve your site’s visibility at the searching platforms like Google, Safari, etc. when people search for any product or service related to your business.
With the help of SEO-friendly content on your site, not only will your business gather more attention with its improved and increased visibility on the search engines but will also be able to attract more prospective clients or customers to your venture.
In today’s time, SEO-friendly content is a fundamental component within the digital marketing aspect of your venture.
Given people across the globe make around a billion searches every minute and more often than not are looking to gain more information or knowledge about a particular product or service. This is exactly why greater visibility and a higher ranking on the searching network will help your business get the edge that is required in the market competition.
What is PPC?
PPC or PAY PER CLICK is a type of digital marketing wherein the advertiser pays a fee to a publisher every time any of their advertisements on the search engine is “clicked" upon by a user.
PPC is considered one of the most effective types of advertising tactics to drive traffic to a particular website.
Most sought-after social networking sites like Instagram, Facebook, Twitter, etc have also adopted the Pay-Per-Click model.
An additional benefit of the PPC model of marketing is that it is cost-effective as it makes the cost of running an advertisement on the internet as low as possible, given the advertising party only has to pay when someone actually visits their site.
What is better SEO or PPC?
Now, coming back to the very purpose of this write-up, to once and for all draw a conclusion on the question of which is better between SEO or PPC for the advertisement of your venture?
Let us start by observing and understanding which method of marketing can direct more traffic towards your site.
- SEO has proven to direct higher levels of traffic to a site than PPC. But this is only possible when you have managed to rank your websites within the top 5 on the search engines with the help of the desired keywords related to your venture.
- The traffic directed through SEO to your site is considered to be organic traffic, so if you manage to rank your website among the top 5 within the search engines, you can expect a 24x7 traffic flow to your website with an additional benefit of paying nothing.
- But you should also keep in mind that the volume of the traffic actually depends on the usage of the right keywords along with a good quality of content.
Thus, if you compare SEO and PPC in terms of traffic flow, SEO is much better because organic traffic is better than PPC traffic. Because even though if you manage to get more clicks through PPC, you should keep in mind that it will also cost you more.
Visitor conversion means when a visitor promptly reacts to the advertisement of your venture i.e., for instance, subscribe to your newsletter, make a purchase, etc.
Which source of marketing has the potential to convert a visitor, someone coming through SEO or PPC?
- PPC has a higher potential to do so if your advertisements are optimized and show a clear picture of the purpose promptly.
- In SEO, the web page may have a different ranking for different keywords.
For instance, the visitor who searches the particular keyword related to your venture may not exactly be looking for the product or service offered by your site but something entirely different altogether.
- On the contrary, through PPC, only those who will click on your ads are genuinely interested in checking the product or service provided by your site.
So thus, even though SEO provides organic traffic which is better, it is not very effective in terms of impromptu visitor conversions. On the other hand, through PPC, provided if your advertisement is highly optimized and clear, there is a much better chance of generating more conversions but again keep in mind that it will cost you more.
Honestly, none of them is easy if you lack the proper knowledge to carry them out efficiently.
- Technically speaking, creating a significant rank on a search engine through SEO could take a long time, weeks, months, or maybe years as well and there will still be a possibility that even after a long period of waiting and patience you may not be able to achieve the ranking you want.
- On the other hand with PPC, if you are not familiar with carrying out the process yourself, you could hire a professional that helps you with the same. And it may get you some kind of results in a short period, but do remember this method will require and cost more amount of money.
CONCLUSION
Therefore, after a proper analysis, the most sought-after option could be that your first choose PPC for your venture and maybe then you can go for SEO. With this chronology, you will be able to understand what keywords give a higher response to your product through PPC and thus, you would be able to identify suitable keywords for your future aspect of SEO marketing.
But if you have a limited budget for advertising, then you might want to go for SEO.
So, logically and financially, if you’re someone who is okay with the idea of allocating a significant share of your funds on advertising and may want quicker results rather than long-lasting ones then go for PPC. Because with SEO, although it takes more time and diligence to finally crack your way to the top, the results are far more long-lasting as compared with PPC.