SEO Vs PPC

Are you a business owner Or thinking of starting your own start-up? And are you too baffled between SEO and PPC? What to choose and what not to? We will help you make a choice. For every business SEO and PPC are important but between the SEO vs PPC tug of war, let’s see who makes this tough competition.

The question “Which is one is better for my business, SEO or PPC?” is a commonly asked question of every businessman. However, the more you will stay in this field, the more you will understand the essence of both techniques.

For big businesses, SEO can help generate organic leads and can potentially bring more volume of customers than paid search. However, it is not true for all. Some businesses are more benefitted by PPC. It happens that businesses initially receive a hard blow by relying only on SEO, and for them, PPC can be a great way to rapidly gain visibility.

So, there is no thumb rule for choosing one over another. It entirely depends on the kind of business and stands you have in the market at present. All of this defines what exactly should be your call, SEO, PPC, or a combination of both ingredients.

SEO vs. PPC

Let’s understand the difference between the two and see how they vary.

Location

In terms of location, paid ads take the top position in the listing while the organic leads rank according to SEO.

Cost Indulgence

There is a stark cost marker difference between SEO and PPC. SEO is free of cost while in PPC you pay for each click.

What are the Pros of SEO?

Organic Traffic

SEO brings more traffic to your website and that too ORGANICALLY. You don’t need any other chasm for this; just the right skill at the right time would be enough to gain the best out of it.

Credibility and better bonding

With SEO you develop credibility with the audience who are looking for your products and services. It greatly influences your ranking on the search engine and enhances your perceived reputation online.

Attention

You must agree with this that most people ignore the ads and go straight for the organic listings in the search tab. Hence with SEO, your website gains more attention.

Increased ROI

Yes, it is no myth. SEO can help you reap increased ROI. It is a more authentic way to improve ROI than increasing it by the traditional ways of paid means.

What are the Pros of PPC?

Positioning

Paid Search dominates when it comes to their positioning on the search page. They dominate the other content by making themselves available at the top. Hence, they get into the eyes of the viewers.

Visibility

With top positioning comes a higher chance of gaining better visibility. Your chances of success will be backed up by your valuable audience.

Speedy

PPC can offer you results in a limited time frame. While SEO might take long enough to show you some improvement in leads, PPC immediately helps by fastening the entire process of gaining more visibility.

So Who Wins? SEO vs PPC?

It is next to impossible to answer this question in a one-liner statement. Rather it is best to leave the answer dangling somewhere in between. Yes, you can’t heavily depend on one strategy if you wish to see your future growth in all measures. Hence, ideally both in some proportion should be used to attain success in today’s competitive market. The combination of both will lead to better conversions and increase the overall traffic manifold.

Source: https://digitalhelpdesk.in/seo-vs-ppc/