This week I have been answering this question a lot. Is SEO dead? The answer is NO!
- Always remember this, Google is and was an AI all along.
- Google SERP rankings using SEO processes like SEO2Sales was a methodology that most SEO companies worked on. This algorithm still works and still is important. Someone told me yesterday that SEO has been a lie all this time. This is NOT true. Good SEO comes from a place of understanding user requests and requirements. Content is always key, that is the only way to teach the algorithms about your products or services.
- The new SGE release stands for Search Generative Experience, the AI bots that work this is simply a different machine configuration to the initial engine. The AI results are being presented at the top of the page and therefore is pushing down traditional SERP. But the SGE searches are also crawling all content that is applied to SEO work that has been done, based on authenticity and levels of plagiarism. Back in March 2024, we saw Google remove 24% of garbage content, folks who were copying and pasting content were penalized big time.
- Review your entire content structure, keep it simple, and empathize with your buyer or prospective client. Simplify where possible and if you need any guidance on this, speak with me.
- Use longtail keywords that impact your business, Google keyword planner is very useful. Do you know how to use it? If you don't we can train your teams.
- Audit and upgrade your website, to ensure the schema is tidy, structured and easy to follow. If you don't have someone to do the audit, let me know I have trained my team to do this.
- Don't ever forget Google My Business! I know it is getting very daunting - this is such an important tool if you have a geo-targeted business model.
- Google Ads may be worth pursuing to overcome any drop in rankings as it still shows above the AI results.
If you are seeing a drop in rankings, the chances of you recovering from that depend on how fast you react to these major changes on Google today. If this is all still foreign and confusing for you to understand - let me know, DM me here on Linkedin.
We have invested heavily in understanding how this applies to SEO2Sales and now SGE2Sales. Iffel International Inc., is a boutique technology and marketing firm headquartered in Orange County, California. We provide superior sales strategies for companies that want to grow, with technological solutions that create efficiencies to meet business growth needs. Talk to us about your challenges, we will find a solution.
