SEO Trends for 2024!

The Future of SEO is moving towards a more user-centric, ethical, and technical approach. With the increasing use of social media and AI tools for search queries, what does this mean for SEO? In this blog, you'll discover the latest trends in SEO and how to make your website SEO-proof for 2024!

E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness

AI is being used more frequently in search engines, including tools like ChatGPT, which makes Google's interactions more conversational. Additionally, Google is giving more priority to E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This means that Google prefers high-quality content that aligns with the user's search intent. To meet these four criteria, you need to structure your pages according to Google's guidelines.

Voice Search

A trend that is becoming increasingly important! With the growth of voice-activated searches, optimizing for voice search remains crucial. This includes using natural language in your content, answering questions directly, and optimizing local SEO for "near me" searches.

Mobile-First Indexing

Another trend is Mobile-first indexing. This means that Google's web crawler prioritizes the website content of the mobile version over the desktop version. Previously, there was no distinct priority established between the mobile or desktop version, but now mobile-first indexing has a significant impact on SEO. It affects how Google crawls, indexes, and ranks your site. If your website is not optimized for mobile, it can negatively impact your search results. So, start today!

Local SEO

What is local SEO? This technique focuses on local search terms, helping you rank higher in Google search results for local queries. Do you have a physical store? Then this can be particularly beneficial! According to Google, 76% of local searches result in a visit to a physical store within a day, and 28% of those visitors actually make a purchase. Tip: Improve your reputation by leveraging Google reviews and updating your business information in your Google Business Profile for better visibility. By enhancing local SEO, you can reach more potential customers and increase your brand awareness.

Core Web Vitals - User Experience

In 2022, Google introduced the page experience update, which includes Core Web Vitals. These are elements placed on your web pages to measure the user experience. Core Web Vitals focus on three components:

• LCP (Largest Contentful Paint): Measures the loading speed of the content. If your webpage loads within 2.5 seconds, that's excellent. If it takes longer, it's time to optimise!
• INP (Interaction to Next Paint): Measures the speed of executing an action on the webpage after clicking a button or link.
• CLS (Cumulative Layout Shift): Measures content shifts in the layout of the webpage. A CLS score of up to 0.1 is acceptable. User experience is becoming increasingly important, so check these three components on your website!

These were the top SEO trends for 2024 to take your strategy to the next level!