SEO Trends in 2020 to watch out for - "You Can't Ignore"
Hemant Chourasia
Digital Project Manager | Organic Growth | Marketing Communications
* The headline & title tag is a common important SEO element
* Long-tail keyword searches produce higher click-through rate (CTR) than generic searches
* The average content length of the top position in Google SERP contains more than 2500 words
* Schema mark-up like FAQ schema, breadcrumbs will continue to be important
* BERT & E. A. T-focused based optimization
* On-page content improvement continued to be the most effective SEO tactic
* Embed Video Content in landing pages with Video Featured Snippets & optimize it for SEO
* Google will continue to provide more preference for mobile-first indexing
* Images are returned for search queries on Google
* Revamping the old blog posts with new content & images can boost organic traffic
* Featured snippets remain big elements in SERP. Optimizing the content to appear in search snippets for zero positions. Most of the voice search answers came from a featured snippet.
* Mobile queries such as “Best”, “right now”, “Where to buy” & “near me” have grown over the last two years and continue to grow
* Top four ranking factors are visited, Average time on site, pages per session, and bounce rate
* Improve/revamp the low-quality pages into High-quality content.