SEO Tools: Best Free & Paid Tools of 2019
Every webmaster, content creator, and modern marketer is on the prowl for the next great SEO tool. Of course, you'll need something that is not only easy to use but something that is up to date with all the SEO trends and algorithms too.
It's really not too much to ask, and we've found so many amazing SEO tools. Here is a list of the best tools available in 2019. Some are free others require a one-time purchase or a subscription fee. Read through each description to see which tools best fit your needs and get your website optimized!
Free SEO Tools
Google Analytics
Need to know how your SEO is doing?
Google Analytics seems really intimidating at first because it allows users to see both the "forest" and the "trees." Don't get overwhelmed; just take it one metric at a time.
Google Analytics is perfect for getting search insights and tracking your traffic. It’s an essential tool for anyone running a website.
Ahrefs Backlink Checker
A completely free backlink checker that does what it says. Ahrefs has a wealth of SEO tools and among their best, is the backlink checker. You can grow your website's influence and research your competitors at the same time.
Ahrefs uses a web crawler to find your backlinks and then it provides you with detailed reports on how you can use this data. Ahrefs Backlink Checker has earned consistent recognition as the best backlink checker available, free or otherwise.
Google PageSpeed Insights
Find the speed, as well as the usability of your site from many devices. With Google PageSpeed Insights you simply input your URL, and it begins testing.
Probably the best thing about this completely free tool is that it looks at only two very specific metrics. First, it evaluates speed on both mobile and desktop devices. Then it looks at performance.
When using Google PageSpeed Insights, you’ll see the loading time, performance and grades on your site. You even get feedback on your font and tap maps that can help you reformat for improved speed or performance.
Moz Local Listing Score
Moz is among the top names in SEO and content planning. Moz’s free tool isn't a ploy to get you into a paid subscription either. It's simply an amazing resource for your site.
If you’re a brick and mortar business that is hoping to gain some traction online, you need this tool. Moz Local Listing lets you see what your business looks like online. Not just the site but how the data shows up on sites like Facebook, Yelp and Googe.
The results give you feedback on completeness of your site, inconsistencies and alert you of unnecessary duplicate information.
Keywordtool.io
A favorite of content creators everywhere, Keywordtool.io has kept up with the times through the past few years. That means that it will reasonably stay reliable throughout the future. Bookmark this site and use it daily!
Keywordtool.io helps with keyword ideas, filling in the gaps on complex subjects and general topics. You can input one word or a few words and then select your forum. Immediately it will generate hundreds of keywords.
What makes Keywordtool so invaluable is that it provides high-level information that you would otherwise have to pay for, such as search volume, CPC and of course, competition.
Google.com (Incognito)
A well-known trick among the content creators and site masters that have been around for a while to search your site. But how can you do that without all of your search history getting in the way?
Don’t worry. If you don’t want Google to know it’s you search, you can open an Incognito window. For accurate search results, as if you've never interacted with your site before, use Google in an Incognito window.
To open an Incognito window, you'll need to update your Chrome settings. In the settings select the option for "New Incognito Window."
Google Trends
SEO research does go beyond common sense although at first, it seems like anyone could put a few words together. Google Trends can help people fill the SEO gap between what's trending, and what is generally good common sense.
Typing in a simple phrase will pull up maps, and results for your topic.
A quick search and you’ll see the level of interest over the last 12 months, a map of the subregion’s search results, and related topics. Many people focus on the related topics to get in with new readers.
Google Search Console and the Bing Webmaster Tools
The go-to tools for alerts, error reports and general analysis.
The Google Search Console or the Bing Webmaster Tools are useful as they show you bugs and indexing issues on your site. It lets you know what the two primary search options think your website.