SEO tips to improve the SEO of your web pages ( on-page optimization)

You can attract the right visitors to your site and improve the performance of your inbound strategy, thanks to your SEO on-page. Indeed, when you optimize your SEO for search engines, it is to understand who you are, what you do and the topics covered in your content.

Do an SEO audit of your website

Whenever you create new content to add to your site, be sure to keep the specific keywords you are targeting and incorporate one or two per page. On the other hand, if numerous contents are already published on your site, it will be necessary to start by conducting an audit SEO.

This audit will help you determine how well your site is suited to SEO. You can then update and optimize your content for search by focusing on the pages generating the most traffic.

Introduce your keywords (in a natural way)

To optimize your web pages, you must include specific keywords for which you want to reference your pages. However, the placements you select for the integration of these keywords do not all have the same value.

Five elements of your website should be optimized with your keywords to favorably increase the SEO of your page. These are titles, descriptions, content, Alt text and title attributes, and URLs.

If you have not yet optimized these elements on your website, you still have work to do, but this fundamental task will prove extremely beneficial in the long run. To take advantage of it, first attack the pages that generate the most traffic. Then, think about optimizing your new pages as you create them.

The titles ( Meta title)

Titles (meta title) are the HTML elements used to describe the subject that a web page is about, they appear in search engine results

Titles have a direct impact on both visitor click rates and your site's ranking in search results. To optimize your titles for both search and click-through rates, try to limit them to a maximum of 65 characters so that they are not truncated on the search engine results pages.

Technically, Google measures the length in pixels and not in the number of characters but this limit of 65 characters will generally allow you to display all of your titles in the results of search engine pages.

Also, try to incorporate keywords into your titles so that people can see if your site is relevant to their search at a glance; place them at the beginning of your title.

Descriptions ( Meta description)

Descriptions (meta description) are displayed under the title and URL of the search results

Descriptions today have no real impact on SEO but they still have a strong influence on the click rate.

Their main purpose is to respond to a human need and not to be indexed by search engine robots. You can take advantage of this to tell people why they should click on your page.

Include one of your target keywords in your description and make sure it is designed to capture the attention of users, so that they can establish the relevance of your content to their search.

The content of your page

Visitors are more likely to stay on a page if it contains the terms they are looking for in its body of text. Google relying on their presence in your content to determine the SEO of your site, they will help you advance your page in the SERP.

Just be sure to use them naturally, because Google has improved in the detection of keyword stuffing. When creating new content, focus on what interests your audience rather than trying to determine how often you can insert a keyword. In doing so, you will find that you optimize your content in a natural way.

Promote a quality user experience

Fostering a quality user experience should be your main goal. If optimizing your website for an algorithm seems to have a purely technical connotation, the goal of a search engine is to offer the best possible user experience to users. Do not lose sight of this goal when developing your SEO strategy and you will be more likely to make the right choices. Place the human before the search engines and you should not have any problems!