SEO Tip: Importance of Having NAPs Correct

Gator Local Tool Maximizes Value of Listings

It's an arduous task. You fill out the forms on Google and then wait...for a postcard? Are you kidding me?

For businesses large and small, filling out all those directory listing forms on sites like Google, Yahoo, BING, YELP, and Foursquare is a pain. It's never ending. And, if you've moved your business recently, good luck remembering your passwords and changing them all.

What are NAPs?

NAP refers to name, address, and phone number and its impact on social media can be enormous. As Google continues to enhance its ability to serve local search results, keeping your NAP information current across multiple platforms is key. These listings, also known as "citations," allow search engines to find your physical location and direct those increasing "near me" searches to it.

The Importance of Consistent NAPs

The search engines are usually pretty smart so you would think that they would know that the following all mean the same: "1st" vs "First" - "Ave." vs. "Av." But, unfortunately, they don't. That's why you need to make sure that your NAP citations match your official address filed with taxing entities, how the post office officially views you, and, most importantly, the information that is on your website.

Want to Fix Your NAPs?

Read more about getting your directory listings right here.