SEO tasks all business owners and Marketers should learn

01. Develop a strong site structure:?

The better your website’s structure, the more easily visitors will be able to navigate around your site, and the easier a search engine will find it to crawl and index your website completely and accurately.

02. Ensure your site is mobile-friendly:?

You can improve your websites’ mobile-friendliness by selecting specific mobile-responsive themes and plugin, and by talking Google’s mobile-friendliness test to see where you can make improvements.

03. Optimize site speed:?

The longer your website takes to load, the less satisfied visitors will be. Increasing the load time impacts metrics such as time-on-site and bounce rate, negatively impacting your website’s SEO.

04. Use HTTPS:?

Google has confirmed that websites using HTTPS now benefit from a minor ranking boost.

05. Use either www or non-www:?

There is no advantage to either in terms of SEO, but search engines will consider domains with instances of both as two separate websites, so it's important to pick one version and stick with it.

Update your preference in your website's settings and in Google's Search Console.

06. Improve index ability:?

The 'no index' option of the Meta robots tag should only be used on the webpages you don't want to appear in the search results. The bulk of websites do not require a Robots.txt file.

07. Add a site map:?

All websites should have an up-to-date sitemap to assist the search engines with indexing. We recommend using the Yoast SEO plugin to create your website's XML sitemap.

08. Develop a keyword strategy:?

Develop a keyword strategy around the specific search terms used by your target audience. Research primary and secondary keywords and add these into key locations on your website.

09. Create awesome content:?

Quality content is critical when it comes to search engine optimization. Aim for quality versus quantity and produce longer-form content to improve ranking, and mix up the type of content you produce to keep visitors engaged and interested.

Avoid practices such as keyword stuffing or hiding text behind images or in a background-colored text which could lead to penalties.

10. Use Long-Form Content:?

Several SEO experts have identified a link between a piece of content's length and how well it ranks.

The general consensus is that between 1,800 to 2,000 words lead to the best rankings. Longer content also tends to attract more backlinks, too, which is highly beneficial for SEO.

11. Optimize your Title & Meta Description Tags:?

Both the title and Meta description tags play a huge part in encouraging a user to click-through from the search results.

Pay attention to length, keyword usage and being as relevant and interesting as possible to maximize the effectiveness of both tags. We recommend not using the Meta keywords tag.

12. Optimize your H1 Header Tags:?

The H1 header tag is typically the first thing a visitor to your webpage sees, and it is has been shown on occasion to have a large impact on ranking so it's important to get right.?

Keep it as similar to your title tag as possible and don't forget to include your keywords.

13. Add Multimedia:

while search engines are getting better at reading non-text items (for example images, audio/video files), they still need a helping hand.

It is important to optimize these items correctly to boost?your website's SEO.

14. Optimize your Permalink Structure:?

Ensure structure is your website's permalink SEO-friendly by creating page URLs that are short and keyword dense.

Steer clear of unfriendly URLs, like mywebsite.com/p=246. Instead, make sure your permalinks include category and post names which will allow more descriptive and keyword-rich URLs to be created.

15. Remove Duplicate Content:?

Despite the implications of duplicate content being somewhat exaggerated, it is still worth removing it from your website.

Multiple versions of the same content can lead to confusion for the search engines regarding which version to show in the search results.

16. Build a Network of Internal Links:?

Internal linking helps distribute 'link juice' throughout your website.

You should add internal links wherever relevant, for example, between different posts, between category pages, and between your homepage and best content.

17. Use Link Attributes:?

There are a number of common link attributes which can boost your website's SEO.

For example, use 'nofollow' links (when linking to low-quality websites, on user generated content or on affiliate links), and use the rel="next" and rel="prev" attributes to join multiple webpages in a series.

18. Avoid Common Link Issues:?

Check for mistakes such as URL typos, out-of-date URLs, or incorrect usage of the 'nofollow' link attribute which could result in parts of your website not being accessible by a crawler for indexing.

19. User Friendly 404 Pages:?

Don't try and hide 404 errors which arise from dead or broken links.?

Be open and honest with your visitors and let them know what went wrong instead of trying to divert their attention.

20. Make Social Sharing Easy:?

Make it as easy as possible for people to share your website's content via social media.

The more social shares your content receives, the greater potential there for it to be seen by as many people as possible.

21.Encourage Comments:?

Receiving thoughtful and engaging comments on your content can provide a number of SEO benefits, such as providing additional value to readers and increasing your content's length (shown to positively impact ranking).

By building the image of a thriving community on your website, users will be more encouraged to get involved. Comments considered to be spam should be deleted as a priority.