An SEO Tactic to Widen Your Reach for More Website Traffic

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?? An SEO Tactic to Help Widen Your Reach

?? Tool of the Week in the SEO Management Category

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Hey there, reader! ???

I want to introduce you to a little content marketing “secret” — tangential content. (Say that 3 times fast! Hah!)

It’s an SEO tactic to help widen your reach for more website traffic.

It lets you cover topics beyond your core services while still connecting with your audience’s interests.

Here's an example… Death Wish Coffee sells coffee. They write blog posts talking about at-home workouts. Because they know their audience enjoys that information. And they also refer to other posts around coffee before workouts. ?

Your blog can work the same way.

Let’s start with the basics.

Tangential content is content that isn’t directly about your service, but it’s still relevant to your audience and connected to your industry.

Here's an example… wedding planners don’t have to stick to posts about “how to choose a venue” or “timeline tips for the big day.” They could branch out and write about topics like sustainable wedding trends, unique honeymoon destinations, or even tips for writing heartfelt vows. These topics still connect to their audience, but they’re not strictly about wedding planning specifically.

It’s about expanding the conversation while staying within the interests of your audience.

Here’s why you want to consider tangential content—if you only write about your core services, you’re limiting your reach.?

By covering tangential topics, you’re increasing the chances of showing up for a wider range of searches—bringing new eyes to your website that might not have found you otherwise.

It’s kind of like fishing with a bigger net. The more ground you cover, the better your chances of catching the right people.

And here’s another kicker—once they’re on your site, they’re more likely to stick around and explore what you actually do. That blog post about “10 Heartfelt Wedding Vow Lines” might attract someone who wasn’t originally thinking about hiring a planner, but now…hey they’re interested.

Another huge benefit of tangential content is it builds your authority.

People don’t just want to buy from brands that know their stuff—they want to buy from brands that get them.

When you create content that speaks to your audience’s lifestyle, challenges, and aspirations, you’re showing that you understand them beyond just the services you offer.

And that’s a powerful way to build trust.

Take that Death Wish CoffeeI was talking about earlier. Sure, they talk about coffee, but they also dive into tattoo culture, music, and other lifestyle topics their audience cares about. It makes their brand relatable, and guess what? Their audience keeps coming back for more.

You can do the same for your business.

So now you’re probably wondering—okay, but how do I come up with these ideas?

Start by listening to your audience. What are they talking about in Facebook groups? What questions are popping up in forums? If you're a nutrition coach, are your clients asking about mindset tips, workout routines, or meal planning for families?

Then, think about lifestyle topics that align with your brand values. If sustainability is part of your brand, could you write about eco-friendly living beyond just your products?

And don’t forget to check your competitors. Not to copy—but to get inspired. See what’s working for them and find ways to put your own spin on it.

Here’s the bottom line—your blog doesn’t have to be a one-track conversation.

In fact, it shouldn’t be.

By embracing tangential content, you can:

• Expand your reach
• Build stronger relationships with your audience
• And improve your SEO without constantly fighting for the same competitive keywords

If you're ready to start brainstorming tangential content ideas that fit your business but aren't sure where to start, let's jump on a call.

Book a brainstorming hour with me, and we'll map out some ideas that expand your reach and attract more of your ideal audience.?

Simply send me a message and let’s get started!

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Until next week… virtual High Five! Barb

Compass Digital Strategies LLC

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