SEO – a strategy
Search Engine Optimization – A mandate for survival in the digital world
We all have been hearing the term “Search Engine Optimization” but how many of us understand its importance to online business today? SEO is the lifeline of the businesses present on the online platform and the key to success for any SEO strategy is the content of the website.
In simple terms, SEO writing is defined as the content with the use of some relevant keywords in a predetermined density that would bring up the websites name based on keyword search by the user. These keywords are identified by analyzing the search patterns of the users on the search engine and adequate and clever use of these keywords can bring up the page rank of a website higher and higher on the search engine.
SEO – a strategy
Though the success of SEO depends on the content, this is not the only aspect contributing to its success. You need to formulate a full-fledged and accurate strategy and plan for the SEO writing so that the content falls in place and attracts maximum target audience possible.
Here is a list of few basic steps to formulate a SEO strategy that can be modified as per the required purpose and industry sector.
Lay down the primary goal
The primary goal of your SEO strategy should be laid down based on which the content would be decided. There could be two main goals, one is increasing the sales of the business and second would be to increase the readers base for publicity and advertising. Both these purposes will demand different kind of content like for increase in sales, customers need to be provided with adequate information on products and services along with value addition through them. In case of advertising purposes, the content needs to be rich enough to attract target readers.
Analyze the target audience
Now we need to understand the search behavior and pattern of the target audience to identify their needs, the keywords used by them and the information they are looking for to determine the structure and keywords for the content.
Content
Now is the right time to write the content with chosen keywords and constantly update the content with latest information.
Few crucial tips for the SEO writers
Keywords
Definitely, keywords form the basis of a successful strategy, but this does not mean that you overpopulate your content with the keywords without making sense. It is important to use keywords in a way that is able to bring up a website on the search engine, but when the reader is reading the content, he gets what he is looking for.
Content optimization
In terms of the length and enrichment of content, the content should be optimized to ensure that it is not too lengthy and irrelevant for the readers.
Answer the questions
If you know the information that your customers are looking for, then make your content structured so that they reflect that it’s answering those questions. This will keep the reader engaged and will help you promote yourself better.
phone : +91 - 9911 720 780