SEO should stand for Search experience optimisation.
SEO myths
Many business owners are using different marketing techniques to get more customers to a website or Social Media platform so they can buy, register or complete a given to call to action.
As part of this they should be considering SEO as a spoke to the inbound marketing wheel. It's arguable that done right, it's the best form of customer attraction there is.
Don't be fooled by some of the SEO advice out there, much of which is outdated and with recent changes in Google, simply wrong. Let's dispel some myths:
- You need pages and pages on your website to get noticed
- If I register with Google they will find me
- The IT guy is the best person for the job
- Keywords are the be all and end all
- Local SEO is a waste of time
- My home page needs loads of content
- H1, H2, H3 etc is fundamental for SEO
Google tells us time and time again that user experience is key, so Local SEO counts, mobile enabled counts, as does a clearly laid out sites with relevant content, quality posts with good engagement, simple calls to action and users knowing what to do and where to go.
Attract, Convert, Close, and engage with your customers.
SEO could be said to be about the overall experience for a
search engine user, and that experience starts the moment they type in a search question. The better their experience with your website from your
search engine listing, to the quality and relevancy of the content on your
site, to how simple they navigate through to where they want to go,
the better your SEO will be.