Is SEO (Search Engine Optimisation) Important?

As the saying goes, "If you want to hide a dead body, put it on the second page of Google search results." This may be a bit morbid, but it highlights the importance of search engine optimisation (SEO).

In today's digital age, having a website is not enough. You need to make sure your website ranks well on search engines to attract more traffic and increase your business's visibility.

Here are the top 10 most important things to do from an SEO perspective to rank better on search engines:

1. Conduct keyword research: Keywords are the foundation of SEO. You need to identify the keywords your target audience is searching for and incorporate them into your website's content.
2. Optimise your website structure: Make sure your website is user-friendly, with easy navigation and a clear hierarchy.
3. Optimise your website content: Ensure that your content is high-quality, engaging, and relevant to your target audience. This will help keep visitors on your site for longer and reduce your bounce rate.
4. Use meta tags: Meta tags help search engines understand your website's content. Make sure your title tags and meta descriptions are well-written and contain your target keywords.
5. Build high-quality backlinks: Backlinks are a vital part of SEO. The more high-quality links you have pointing to your website, the higher your site will rank.
6. Use social media: Social media can be a great way to build brand awareness and drive traffic to your website. Make sure to optimize your social media profiles and share your content regularly.
7. Use local SEO: If you have a local business, make sure to optimize your website for local search. This includes creating a Google My Business profile and using local keywords in your content.
8. Monitor your website's performance: Use analytics tools to track your website's performance and identify areas for improvement.
9. Stay up-to-date with SEO best practices: SEO is constantly evolving, so make sure to stay informed about the latest trends and best practices.
10. BE PATIENT: SEO takes time. Don't expect overnight results, but with persistence and hard work, you will see improvements in your website's rankings over time.

Did you know that 75% of people never scroll past the first page of search results? So, if your website isn't ranking well, you might as well be shouting into the void. Or worse yet, you're on the second page of Google, where only the bravest souls dare to venture.

All joking aside, the benefits of SEO are real.

According to HubSpot, companies that blog receive 97% more links to their website than those that don't. And according to Moz, businesses that appear in the top three positions on Google's search results receive 75% of clicks. So, if you want to attract more traffic and increase your business's visibility, SEO is a must.

In conclusion, SEO is not rocket science, but it does require effort and persistence. By following these ten tips, you can improve your website's rankings on search engines and attract more traffic to your site. And remember, if you're not on the first page of search results, you might as well be hiding a dead body.

If you would rather have a company do it for you at a cost effective and affordable rate, then just give me a call on 01619093400, email [email protected] or text +447436237388