SEO is Retiring. It’s time to Rank High in ChatGPT Search.

Imagine this. You’re a high-school student, with great interest in reading Shakespeare. You have read all his books several times and memorized pretty much everything he has written. If anyone in your high school wants to know anything about Shakespeare, they would just come to you.

Now one day, a new professor of English Literature joins your school. The professor, with a PhD in English Literature, doesn’t need to remember everything Shakespeare has written. He just has a great understanding of Shakespeare’s works. Not only that, he also excels at comparing Shakespeare’s work with several great writers, providing in-depth understanding to anyone who asks him about Shakespeare. Slowly, people stop asking you about Shakespeare, instead they would go to the Prof and learn the true essence of the legend’s work.

ChatGPT is that prof, who is making you, the Search Engine, RETIRE.

Searching the LLM Way

Let's dive into the depths of ChatGPT 's algorithmic beauty. Unlike traditional search engines, which rely on keyword matching and indexing, ChatGPT utilizes a sophisticated Language Learning Model (LLM) architecture. It analyzes context and semantics, bringing a touch of human-like understanding to queries. Like the professor with a PhD, ChatGPT has a core grasp of concepts. This change in algorithmic approach brings a 180 degree shift in the way content is discovered and ranked.

An Inherent Intelligence

Imagine the professor is given a vast library of a fresh topic. Rather than mechanically mugging up text and chapters like a school student who has an exam tomorrow, the Prof delves into the nuances of each sentence, comprehending layers of context and intent. Asking a query to the Prof. would lead to a meaningful conversation, and not just a superficial mumbo-jumbo of keywords.

How to Please the Professor?

Now that we have a fair idea of the unique elegance of ChatGPT 's powers, how can we impress it enough to rank high in its outputs? For example, if you were to search “Best Design Studio in World” in ChatGPT, how would it rank the Design Studios and how can your studio get featured in its outputs?

It’s nuanced, but not difficult. Let me give you a few ideas with examples.

1.?Contextual Brilliance

Create content that not only addresses keywords but also embraces the intent behind user queries. Craft engaging narratives that connect with the emotional core of your audience.

Example: If your website offers healthy food recipes, don't merely list ingredients and instructions. Describe a beautiful picture of a food experience and its benefits, detailing flavors that dance on the palate and evoking genuine cravings in your users. Try to cover contextual topics that users would wonder while reading that recipe, e.g. how much time it would take, how you would modify if for a child, etc.

2.?Conversational Charm

Have a casual and conversational tone in your content. Use a natural language tone with long tail keywords. Write as if you're engaging in a delightful talk with your readers, crafting a sense of connection and intimacy. (Just like this article!)

Example: Let’s say you’re selling tech products through your website. Instead of mechanical product descriptions, infuse personality into your product pages. Talk like a tech-enthusiastic friend discussing a new and exciting product with you. Let your words be genuine and enticing, leading visitors towards their perfect purchase.

3.?Comprehensive Insights

Try to anticipate user questions and provide meaningful answers organically weaved into the text. Try to proactively address potential queries, making sure you cover different perspectives that users could have.

Example: If you run a travel blog, don't just share itineraries and landmarks. Think about the wanderlust in your readers' hearts, captivating them with hidden gems, insider tips, and memorable anecdotes that transform their travel experiences.

Progressing with the Prof.

As ChatGPT and its LLM counterparts continue to evolve and refine their understanding of human language, it's essential to stay agile and adapt to the algorithms. The good thing is, the points mentioned above are derived after understanding the core principles of LLMs, making them a long term stay in the practices of LLM Optimization. However, to stay on the top you must keep the following practices in mind.

Learn Everyday

Stay updated with the latest advancements in language models by following SandCup Express . Explore the evolving capabilities of ChatGPT , Google Bard, Bing, BloomZ etc. and adapt your content strategy accordingly.

Listen Carefully

Listen to your user’s subtle feedbacks and use it as a compass guiding your optimization journey. Actively engage with your audience, listen to their challenges, and refine your content to meet their needs.

Love What You Do

If you enjoy talking about your content, your readers will quite likely enjoy reading it. It’s as simple as that.?

Conclusion

The high school student is trying hard, but it will take him time to become the professor. By understanding the fundamental differences between traditional search engines and advanced language models like ChatGPT , you can overtake the conventional SEO practices.

Add a contextual brilliance and conversational charm that LLMs demand, and let your content reach the masses it deserves.

Don’t try to fool the prof with keywords, rather fuel her with quality.??