SEO Requirement Gathering Checklist

Standard Questions

• What is the objective of your site?
• Who are your target audience?

a).Age
b).Sex
c).Geographical location

• What is the web address/URL of the site that you would like us to optimize? If it’s a new website, please provide us your sitemap structure that you have planned?
• What platform are you using for your site?
• Please provide us, a detailed description about the products/services that you offer?
• Please list your competitors according to you
• What are the primary keywords you would like to target? (Please avoid single phrase keywords)
• Define your current online and offline marketing activities
• What are the secondary level keywords you would like to target? (Please avoid single phrase keywords)
• Can we review the keywords and suggest as per your business objective?
• What do you want to accomplish with SEO/SEM? (Ranking / Traffic / Conversion)
• Has your site been worked on by any SEO /SEM companies before? Do you have a list of tasks that they performed?
• Who is currently managing your site? And how often do they update?
• What is your budget for SEO? Monthly or One Time
• Will you be willing to carry out modifications on the site - minor redesigns, content change and maybe site restructure, if we strongly recommend? If yes, will you or your existing team carry out these changes?
• Do you want us to provide the content for online/offline marketing or would you provide us?
• Please provide any additional information you think might be essential at this time?

Customer DB

• Client Name:
• Client Email:
• Client Address:
• Messenger ID's: AIM/Yahoo/MSN:
• Best time to contact:
• Client Phone nos.: