#SEO: Quick understanding

#SEO Objective

1. Increase online visibility of Website
2. Keep business ahead of competitors over internet
3. Spread brand awareness
4. Convert website into a productive and profitable marketing and sales channel

#SEO Approach

1. Services or Products based keywords ranking
2. Ensuring user friendly, SEO friendly website
3. Gathering quality oriented, relevant referrals
4. Increase in relevant traffic to get potential customers
5. Improved business image thru website presence.?

#SEO Strategy: Key Factors

1. Services or Products based keywords selection : This is the building block and right keywords selection is the key to success.
2. Content Quality and Relevance : Website should speak clearly its business theme and products
3. On-Page Optimization : Selected keywords should be spread on website and website should be #SEO friendly
4. Backlinks and Authority: Authentic and quality external referrals for the website.
5. User Experience:? Easy to use navigation, reasonable load time and attractive website

#SEO KPIs

1. Keywords Ranking : Number of relevant keywords ranking in Top ten positions of #Google SERP.?
2. Pages Indexing: Number of website pages indexed by Google.
3. Traffic: Number of Users visiting the website per month
4. Backlinks: Number of websites referring your website
5. DA: Domain authority of your website
6. PA: Page authority of your website
7. Leads: Monthly Sales through Website

#SEO Vs PPC

• PPC is an inorganic way of getting traffic and conversions. Its objective is simply to get desired results instantly by paying more cost.
• There are three key components in PPC
• SEO is not only an organic way of getting traffic and conversions but it also serves other objectives as well
• #SEO one important objective is to Rank high cost Keywords organically to reduce dependency on PPC, thus reducing the marketing cost