SEO positioning and translation: the key to success in the Digital Age

Good positioning built on effective SEO (Search Engine Optimization) strategies are key to standing out and attracting your target audience, but we often overlook a crucial aspect that can make the difference: website translation. In this article we will take a look at the importance of website translation in SEO positioning and how it can contribute to achieving better results with our free guide.

?Appearing first is the key to success!

The reason SEO positioning is so important lies in the behavior of online users. The vast majority of people who search the Internet tend to click on the first results shown by search engines. In fact, it’s estimated that over 70% of clicks correspond to the top three results.

“Today, there are more than 1.88 billion websites. How would your website rank without SEO?” (blarlo e-book)

SEO positioning has become a fundamental strategy for improving website visibility and traffic. Search engines use complex algorithms to classify and display the most relevant results for a specific search query. Optimizing your website is therefore essential so that search engines consider it relevant and show it within the first results. REMEMBER: Google penalizes machine translations!

Important phrases for website translation

Internationalization is fundamental to success in the digital world. Website translation is the best way to connect with your users, but even more important is being able to count on the appropriate experts to help your site achieve the market positioning it deserves.

In the process of website translation there are series of essential phrases that any SEO specialist should take into account:

1. Identify keywords. A specialized translation seeks to adapt every single word to the target language, as well as to the searches made by users in the target country.
2. Translate content with SEO experts. Machine translation doesn’t take keywords, expressions, CTAs, or tone and intent into account. You’ll see quick results with an?expert because they strive to provide quality, focusing on working, studying, and adapting to increase positioning and visibility.
3. Adapt the translation to the metadata. Even what you don’t see counts. Believe it or not, GOOGLE is sees all and positions websites according to quality. Every meta description, header, link, title, etc., plays an important role in increasing your ranking.?

“By translating your content with expert translators, you’re broadening your market and offering a service that is adapted to your new potential customers’ language. As a result, your international sales opportunities will increase.”

At blarlo, as a specialized translation agency, we are committed to bringing you the necessary tools and knowledge to boost your online presence. Our expert SEO and translation team will be delighted to help you and your company optimize your website, improve you search ranking, and expand your international horizons.?

FREE GUIDE: SEO TRANSLATION Build a solid global presence and achieve your goals with specialized website translation and SEO positioning!