SEO in a Nutshell

SEO stands for Search Engine Optimization.

• A marketing strategy that improves your website’s organic visibility in search engines like Google and Bing.
• A set of processes that help websites rank higher in the organic results of Google and other search engines.

SEO can be a massive source of traffic for your website.

SEO is important because it is usually the biggest source of traffic for most brands. It also doesn’t depend on continual reinvestment like paid marketing.

Billions of people visiting Google every day. That’s a staggering number of people, and even a tiny fraction of them could make a huge difference to your business.

It’s also the biggest source of traffic for most websites, with over 60% coming from search engines.

The key difference between SEO and paid advertising (like PPC) is that an SEO strategy involves “organic” ranking, which means you don’t pay to be listed.

Businesses don’t have to pay for that traffic, unlike paid ads, whether that’s PPC ads on search engines or ads on social media platforms, businesses continue to see rewards from SEO long after they’ve invested in link-building campaigns or created great content.

If you want to improve your site’s SEO, then you should focus on the following things:

• Finding relevant keywords
• Creating great content
• Improving your site’s structure
• Optimizing on-page SEO elements
• Building more backlinks
• Optimizing for local searches

SEO is a long game. Be patient. Expect to wait at least 6 months to see results.

There are two types of SEO:

• Black Hat SEO
• White Hat SEO

Both can generate results in the short term, but Google may penalize black hat techniques.

When it comes to optimizing your website for Google, there are three equally important types of SEO you need to do:

• On-page SEO is the process of optimizing your website’s content. This includes creating high-quality content and incorporating target keywords.
• Off-page SEO is the process of improving your website’s trust and authority through backlinks.
• Technical SEO is the process of optimizing your website’s technical aspects, like its page load speed and structure.