SEO newsletter issue #481
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
Curated insights: Just the essentials.
Blue Array is proud to announce that we've been shortlisted for 3 awards at the 2024 UK Search Awards. Of course, this could only have been achieved with our incredible team and customers - Yell, Help for Heroes and Crew Clothing Company.
Google threatened with being broken up by US
The US government is considering seeking the break-up of the world's biggest search engine, Google, which it accuses of causing "pernicious harms" to Americans.
Via Jo?o da Silva, Imran Rahman-Jones
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'.?
Via Danny Goodwin
Guardian launches product recommendations earning commission on sales
"The Filter" includes features such as the "best electric cars to buy if you want to avoid Tesla".
Via Charlotte Tobitt
AI is muddying Google Image search results and people aren’t happy
AI images are spoiling Google Image search results, at least that’s according to some creatives who have been sharing screenshots of AI images mixed in with real photos on Google.
Via Matt Growcoot
Perplexity is referring modest traffic to publishers, even to those who try blocking it
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources.
Via Trishla Ostwal
TikTok executives know about app’s effect on teens, lawsuit documents allege
TikTok’s own research states that “compulsive usage correlates with a slew of negative mental health effects like loss of analytical skills, memory formation, contextual thinking, conversational depth, empathy, and increased anxiety,”.?
Via Bobby Allyn, Sylvia Goodman, Dara Kerr
Advanced SEO Industry News???
Via Google: Google Trends for Marketing & Sales
How Google Trends can help you understand overall vertical trends, benchmark against competitors, analyse brand awareness, and research keywords for ad campaigns.
领英推荐
Google Analytics 4 introduces Realtime Pages Report
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance.?
Via Matt G. Southern
Google AI Overviews not linking to sites hit by Helpful Content Update
Google's AI Overviews seem to not show citations or link to sites that were hit by the helpful content update (and probably core updates), even when you ask the AI Overview directly about that site.?
Via Barry Schwartz
Google: Robots.txt is unreachable, other pages reachability matter
"There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available."
Via Barry Schwartz
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
Via Jessica Bowman
Google to host creator summit at GooglePlex later this month
This is supposed to focus around Google Search and publishing, maybe specifically designed to reach out to small and independent publishers that may have been hit by the helpful content update.?
Via Barry Schwartz
Google updates Robots.txt policy: Unsupported fields are ignored
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives.
Via Matt G. Southern
Blue Array News???
Via Wix Studio: Join Blue Array's Head of SEO Mike Stepney for a deep dive into on-page SEO.?Before creating content, it’s important to consider the site structure. In this lesson, you’ll learn the benefits of building a hub, designing the structure and how it can help improve topical authority.
Want to learn Technical SEO for free? Visit the Blue Array Academy.
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
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