SEO newsletter issue #480
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
Curated insights: Just the essentials.
AI revolution in travel ‘well underway’, says Google industry manager
Queries using more than five words had increased 1.5 times over the last six months, and 15% of daily searches had never been seen before, according to Google research. Editors note: This stat hasn't changed in a decade.
Via Ella Sagar
Google introduces new way to search by filming video
Google has released a new feature which will allow people to search the internet by taking a video.
Via Tom Gerken
Via Google: How to use Google Lens to ask questions out loud about what you see
The new voice input feature makes it easier to point your camera and ask a question.
Via Zahra Barnes
Google rolls out new AI-organized search results, AI Overview links
Google's organised search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Via Barry Schwartz
Google brings ads to AI Overviews as it expands AI’s role in search
"the ads also clutter AI Overviews’ summaries. One format, a carousel of sponsored product results, is embedded directly in AI summaries, positioned in a way that pushes nonsponsored content below the fold."
Via Kyle Wiggers
Via Google: New in Gemini: Gemini Live and connected Google apps in more languages
Gemini Live is expanding its capabilities. In the coming weeks, you’ll be able to converse with Gemini and have it perform actions on your behalf in your preferred language.?
Via Jules Walter
Advanced SEO Industry News???
Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO
Some big topics covered here including:??The UGC challenge in the latest updates, the state and future of AI Overviews and the future of Search and SEO.
Via Aleyda Solis
Did Google hit Forbes advisor with a search penalty over site reputation abuse?
Google may have hit Forbes Advisor with a manual action, downgrading its rankings over maybe the site reputation abuse policy.?
Via Barry Schwartz
领英推荐
How search intent shapes Google AI overviews: Study insights
Informational queries trigger the most AI Overviews (28.8%), with Commercial:Informational following at 18.6%. Navigational and Navigational:Transactional queries have the lowest rates (1.2%–1.7%).
Via Rich Sanger
The noarchive rule is no longer used by Google Search
The noarchive rule is no longer used by Google Search to control whether a cached link is shown in search results, as the cached link feature no longer exists.
Via Glenn Gabe
Retailers: Google is becoming your new category page
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
Via Chris Long
The SEO impact of interstitials, before and after
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Via Anna Crowe
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Via Kevin Rowe
Google warning on JavaScript-generated Product Markup
Google recommends putting Product markup in the initial HTML for best results.
Via Barry Schwartz
Blue Array News???
Via Wix Studio: Join Blue Array's Head of SEO Mike Stepney for a deep dive into on-page SEO.?Before creating content, it’s important to consider the site structure. In this lesson, you’ll learn the benefits of building a hub, designing the structure and how it can help improve topical authority.
Want to learn Technical SEO for free? Visit the Blue Array Academy.
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
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