SEO newsletter issue #470

SEO newsletter issue #470

SEO Summer School returns!

At Blue Array, we’re always striving to elevate our industry and support passionate individuals in their SEO journeys.

That’s why we’re thrilled to announce an incredible opportunity: 50 scholarships to SEO Summer School!

Each scholarship is a FREE enrolment onto our SEO Manager Certification where you:

  • ?? Deepen your SEO knowledge: Learn from top industry experts
  • ?? Enhance your skills: Practical sessions designed to help you excel in SEO
  • ? Receive a CPD Certification: which will contribute toward your Continued Personal Development goals

Interested? Here’s what you need to do:

Apply via this form!

Tell us why you should get a place: We’ll be selecting the best applicants!

Deadline for applications is 31st July ?


OpenAI comes for Google with SearchGPT

OpenAI is testing SearchGPT, a new AI search experience to compete directly with Google. Here's what it might look like.

Via Cody Corrall?&?Via Danny Goodwin


Reddit, Google, and the real cost of the AI data rush The open web is getting walled off

"the sudden pivot from search index to AI training means that “the basic social contract of the web is falling apart.”"

Via John Herrman


Google U-turn over long-running plan to ditch cookies

In a surprise move Google has abandoned a plan it first announced four years ago to block third-party cookies from its Chrome internet browser.

Via Chris Vallance


Podcast:?The success & failures of an SEO agency

Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array.

Via Wix


Google had a massive quarter thanks to Search and AI

Alphabet made almost $85 billion over the past few months — a 14 percent increase from the same time last year.

Via Emma Roth


Survey: User satisfaction with Google grows in 2024

Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.

Via Danny Goodwin


From Google's earnings call, Sundar Pichai on AI overviews

"we see even higher engagement from younger users, aged 18-24, when they use search with AI overviews. We are continuing to prioritize approaches that send traffic to sites across the web."

Via Alphabet Investor Relations


Google has released a new feature, First-Party Mode (FPM), into public beta

"it’s an interesting proposition by Google. It’s also quite a bit of work (and potentially expensive) for just a few benefits."

Via Simo Ahava


Advanced SEO Industry News???

Google tests link icon citations for AI Overviews

Google is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer.

Via Barry Schwartz


Via Google: What retailers can expect from the new Merchant Center

By September, all retail users will be upgraded to the new Merchant Center, which includes new insights reports, generative AI imagery tools and a more intuitive interface.

Via Jeff Harrell


Reddit blocked Bing Search & others but not Google

"Reddit also said, "This is not at all related to our recent partnership with Google." Yes, Google is paying Reddit $60 million annually to be able to access content on its site."... really...?

Via Barry Schwartz


Made Us Smile???

Via?VCs Congratulating Themselves


Blue Array News???

Have your website reviewed directly by a Google Quality Rater

Did you know Google uses thousands of human Search Quality Raters to evaluate their search results? ??

Quality Raters are highly trained, using extensive guidelines, and their feedback is vital to improving Google's search results.

Blue Array have access to these same Quality Raters and we've found the feedback has been invaluable in helping our clients understand their website from an objective, search focused perspective. Further, actioning these findings has demonstrated strong ROI.

For only £1,975 + VAT Blue Array can have a Quality Rater report made available to you with fast turnaround times. These reports are then reviewed by our expert team of SEO consultants to highlight actionable areas and priorities.

This offer is available for a limited time only.

Please act quickly to secure your slot by emailing [email protected]. We'll provide further details and an example of these insightful and actionable reports.


Do you know someone in your network who would benefit from Blue Array's SEO services?

Are you an SEO freelancer with more work than you can handle?

Refer customers to Blue Array and earn 10% of the customers' ongoing retainer for up to two years! On average that's £5,000 per referral!

https://www.bluearray.co.uk/referral-scheme/

Sharing is Caring???


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