SEO newsletter issue #460

The LondonSEO XL speaker release has kicked off ??

LondonSEO XL's lineup release so far! ??

?? Daniel Waisberg: Google Trends tips

?? Louise Giddings: Maximising search with social

?? Georgie Kemp: Proving organic investment value

?? Gus Pelogia: Testing & SEO

?? Luke Carthy: Actionable CRO using GA4

?? Myriam Jessier & Giulia Panozzo: Neurodiversity and search

?? Andi Jarvis: Predict the future - accurately

?? Get your ticket to these talks here:https://www.eventbrite.co.uk/e/londonseo-xl-2024-seo-conference-tickets-827098904087

Via Google: Generative AI in Search: Let Google do the searching for you

With expanded AI Overviews, more planning and research capabilities, and AI-organized search results, Google claim their custom Gemini model can take the legwork out of searching.?

Via Liz Reid

Google I/O just showed me how to live the laziest life through AI

Google I/O was an eye-opener if you bother to open your eyes.?

Via Lance Ulanoff

Newspaper groups warn Apple over ad-blocking plans

UK press says proposed ‘web eraser’ tool in next iOS update threatens journalism’s financial sustainability.?

Via Daniel Thomas and Tim Bradshaw

Gemini’s ‘Memory’ feature inches toward launch, will remember things about you

Google has been rolling out updates to Gemini very rapidly over the past few months, and it seems another big feature is on the horizon as “Memory” appears close to launch.

Via Ben Schoon

TikTok is testing AI-generated search results

ChatGPT-generated results appear for some search queries, along with a more general “search highlights” feature.?

Via Mia Sato

Google rolls out AI overviews in US with more countries coming soon

AI Overview link cards get a higher click-through rate (so say Google) than normal web search results but Google won't break out click data in Search Consoles for content creators.?

Via Barry Schwartz

Google announce a new "Web" filter with just text-based links

The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out globally.

Via Danny Sullivan

OpenAI strikes deal to bring Reddit content to ChatGPT

The deal underscores Reddit's attempt to diversify beyond its advertising business, and follows its recent partnership with Google.

Via Reuters

Twitter is now X.com, the rebranding is complete

The social network formerly known as Twitter has officially adopted X.com for all its core systems.?

Via Aditya Rasik

When online content disappears

38% of webpages that existed in 2013 are no longer accessible a decade later.

Via Multiple authors

Advanced SEO Industry News???

Via Google "Let’s talk Content Decay"

In this episode of Search Off the Record, Google discuss the importance of addressing old content to maintain or improve its performance and relevance.

Via Google Search Central

Google Search confirms de-indexing vast amounts of URLs in February 2024

If you saw a spike of these "crawled but not indexed " notices in Search Console in February, it might be related to site quality issues with your site.

Via Barry Schwartz

Google automated action viewer in Search Console might happen?

Danny Sullivan, the Google Search Liaison, said he is supportive of the idea of a way to "you could go into Search Console and if you have an algorithmic action, you'd see a notice just like if you have a manual action."?

Via Barry Schwartz

New Google AI search features coming soon - From Google I/O

A number of new AI based search features are coming out later in Google Search and in Google Search Labs. These features include the ability to adjust AI Overviews, multi-stepping reasoning, planning, AI-organised search results and Lens search with video.

Via Barry Schwartz

Google: Sites hit by the Helpful Content Update could see improvements with the next Core Update if...

"time will tell and we have no clue when the next core update will be".

Via Barry Schwartz

How to remove content and links from Google’s AI Overviews by using ‘preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]

"In just a few hours, my content was removed from an AI Overview in the search results."

Via Glenn Gabe

Two new Googlebots: GoogleOther-Image & GoogleOther-Video

"The new crawlers were launched to better support crawling of binary data that may be used for research and development," Google said.?

Via Barry Schwartz

Track Google’s AI overviews in Semrush Position Tracking and Sensor

There are two areas on Semrush where you can see data on AI Overviews.? First is in Position Tracking, second is in Sensor, to monitor how much these AI Overviews appear across various industries.?

Via Semrush

Made Us Smile???

Via Petr Vinklárek

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