SEO newsletter issue #457
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
LondonSEO XL's lineup release so far! ????
?? Daniel Waisberg : Google Trends tips
?? Louise G. : Maximising search with social
?? Georgie Kemp : Proving organic investment value
?? Gus Pelogia : Testing & SEO
?? Luke Carthy : Actionable CRO using GA4
?? Myriam Jessier & Giulia Panozzo : Neurodiversity and search
?? Andi Jarvis : Predict the future - accurately
?? Get your ticket to these talks here:https://www.eventbrite.co.uk/e/londonseo-xl-2024-seo-conference-tickets-827098904087
Google takes lion’s share of growing UK ad market as publishers lose out
All the growth went to tech giants with Alphabet the biggest winner.
Via Dominic Ponsford
Alphabet hails ‘once-in-a-generation’ AI opportunity as revenue rises
Google posted $80.5bn in revenue for the first quarter of 2024, up 15% on the same period last year.
Via Google: Q1 earnings call: CEO’s remarks
"we’re starting to bring AI overviews to the main search results page. We are being measured in how we do this, focusing on areas where gen AI can improve the Search experience, while also prioritizing traffic to websites and merchants."
Via Sundar Pichai
Meta’s A.I. assistant is fun to use, but it can’t be trusted
"Meta AI fails spectacularly at basic search queries like looking up recipes, airfares and weekend activities."
Via Brian X. Chen
Biden signs TikTok ‘ban’ bill into law, starting the clock for ByteDance to divest it
TikTok spokesperson Alex Haurek said in a statement that the company plans to challenge the law in the courts.?
Via Lauren Feiner
The man who killed Google search
"a dramatic story about how Google’s finance and advertising teams, led by Raghavan with the blessing of CEO Sundar Pichai, actively worked to make Google worse to make the company more money."
Via Edward Zitron
Advanced SEO Industry News ??
Google March 2024 Core Update finished April 19th (a week ago)
It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024.?Also, noteworthy?is 'debugging search traffic drops ' doc changes.?The ranking feedback form is also now ready.
Via Barry Schwartz
领英推荐
Google: We need very few links to rank pages; links are less important
Editors note: Whilst?links are less important today (particularly?for discovery), you only need to look at the results for any competitive?keyword and backlink counts to realise this isn't the case.
Via Barry Schwartz
Google: Ignore link spam especially to 404 pages
John Mueller from Google wrote, "if the links are going to URLs that 404 on your site, they're already dropped."?
Via Barry Schwartz
Google: Our (anchor text) link best practices doc are still good guidelines
Google's John Mueller said the link best practices SEO documentation on its website are still "good guidelines" for both SEO and overall "accessibility & UX reasons."
Via Barry Schwartz
How to combine SEO and CRO
An introductory, hands-on article with useful tips to begin to think about combining CRO with SEO.?
Via James Pearce ?(Blue Array)
Google: Splitting & merging sites takes longer than normal site migrations
"If you are moving content from one domain to two or more different domains, with new site structures, new site purposes and so on, that can take a much longer time."
Via Barry Schwartz
Google Publisher Center no longer allows adding publications
Publications will be automatically added when Google's algorithms decide to.?
Via Barry Schwartz
Via Google:?Anatomy of a Search Result
Join Gary for the final episode as he discusses the anatomy of a search result.
Blue Array News ??
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
We’re hiring at Blue Array across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
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