SEO newsletter issue #455
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
?? Follow our socials to find out who will join the stage next!
Here's our lineup so far ????
?? Daniel Waisberg : Google Trends tips
?? Louise G. : Maximising search with social
?? Georgie Kemp : Proving organic investment value
?? Gus Pelogia : Testing & SEO
?? Luke Carthy : Actionable CRO using GA4
?? Myriam Jessier & Giulia Panozzo : Neurodiversity and search
?? Andi Jarvis : Predict the future - accurately
?? Get your ticket to these talks here:https://www.eventbrite.co.uk/e/londonseo-xl-2024-seo-conference-tickets-827098904087
Google CEO on the evolution of Search and SGE
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
Via Danny Goodwin
Publishers give on-site search a long-needed upgrade in the form of AI chatbots
Publishers are testing generative AI technology to update a rather boring function on their sites that hasn’t been updated in a while: search.
Via Sara Guaglione
Google drafts search engine to "ground" AI results in truth
Editors note: This makes organic SEO even more valuable as Google is allowing?businesses to use results from its search engine to help "ground" the results of generative AI queries.
Via Ina Fried
Google’s Gemini 1.5 Pro can now hear
The model can now listen to uploaded audio files and churn out information from things like earnings calls or audio from videos without the need to refer to a written transcript.?
Via Emilia David
Gemini 1.5 and Google’s Nature
"this keynote was by far the most impressive presentation Google has made in the AI era, not least because the company knows exactly what its advantages are."
Via Ben Thompson
Google blocking links to California news outlets from search results
Tech giant is protesting proposed law that would require large online platforms to pay ‘journalism usage fee’.?
Via?Kari Paul
Google contract shows deal with Israel Defense Ministry
The contract shows Google billing the Israeli Ministry of Defense over $1 million.
Via Billy Perrigo
AI is already reshaping newsrooms, AP study finds
Despite ethical concerns, nearly 70% of newsroom staffers recruited for an Associated Press survey say they’re using generative AI to create content.
Via Alex Mahadevan
Meta is testing an AI-powered search bar in Instagram
Meta is pushing ahead with its efforts to make its generative AI-powered products available to more users.
How I built an AI-powered, self-running propaganda machine for $105
"I paid a website developer to create a fully automated, AI-generated ‘pink-slime’ news site, programmed to create false political stories. The results were impressive—and, in an election year, alarming."
Via Jack Brewster
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
Via Patrick Peloquin
Advanced SEO Industry News ??
Google: Don't disallow internal footer links
Previously, John Mueller said, "You don't hoard anything when you make links nofollow." "It's a common SEO myth,".
Via Barry Schwartz
Via Google: How Google Search serves pages?
Gary Illyes covers how Google Search actually returns a result; technically. How does Search process users' queries and serve relevant results?
Via G oogle Search Central ?& Gary Illyes
Advanced Screaming Frog crawling tips and use cases for e-comm auditing
"The Screaming Frog SEO Spider can be a powerful ally if you are trying to audit a big online store."
Via Screaming Frog
Reminder: Google's Helpful Content Update is no more - It's a Core Update
Google has incorporated helpfulness signals into the overall core update, but that old helpful content update is no longer around.
Via Barry Schwartz
2024 Google Merchant Centre product data specification updates
The last time Google updated the Merchant Centre product data specification was in April 2023.
Via Barry Schwartz
How to bulk export Merchant Listings data from Google Search Console via Analytics Edge in Excel
Don’t settle for the one thousand row limit in GSC.?
Via Glenn Gabe
Google: Differences between 410 and 404 is too minimal
"It doesn't matter. The difference in processing of 404 vs 410 is so minimal that I can't think of any time I'd prefer one over the other for SEO purposes."
Via Barry Schwartz
Partner promotion ??
Hosted?by Chima Mmeje (Senior Content Marketing Manager at Moz) listen to Growth Advisor, Gaetano DiNardi who wants to teach you how to scale organic traffic from 0 to one million monthly users, using his SaaS playbook.?
Gaetano DiNardi is a growth advisor to software companies like Gong, Cognism, Kustomer, Workvivo, Docebo, Aura, and many more. Gaetano is a trusted expert for scaling inbound machines with a 10-year track record of proven success in B2B marketing.
Blue Array News ??
Just check out the line-up and see for yourselves ????
?? Ryan Jones - Marketing Manager at SEOTestingTalk: Mastering Mental Health in Digital Marketing
?? Natalie Slater - Freelance SEO ConsultantTalk: Why Do Website Migrations Go Wrong?
?? Izabela Wisniewska - Director & Head of Search Marketing at Creatos MediaTalk: EEAT is not SEO
?? Amy Leonard - Digital PR Executive at Blue ArrayTalk: How to utilise expert commentary to create links & coverage for your client
Join us for an evening of diverse talks, networking opportunities and plenty of pizza and bees.
?? 17th April, 6:00 pm - 8:30 pm
?? Simple Business HQ, EC2V 7NG
The Blue Array Academy's SEO Manager Certification has had a content refresh! ??
This update brings refreshed content, new lessons and two FRESH NEW modules:
?? Google News
?? Website Migration
This new content is available to new & existing students, so if you've already completed the course, you'll automatically have access! Lifetime access means lifetime updates!
Click the link below to learn more and enrol now! ????https://www.bluearrayacademy.com/courses/seo-manager-certification
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
We’re hiring at Blue Array across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
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