SEO newsletter issue #453
Simon Schnieders
Founder of the UK's largest specialist SEO & generative engine optimisation (GEO) agency | B Corp
The LondonSEO XL speaker release has kicked off ????
?? Follow our socials to find out who will join the stage next!
Here's our lineup so far ????
?? Daniel Waisberg : Google Trends tips
?? Louise G. : Maximising search with social
?? Georgie Kemp : Proving organic investment value
?? Gus Pelogia : Testing & SEO
?? Luke Carthy : Actionable CRO using GA4
?? Myriam Jessier & Giulia Panozzo : Neurodiversity and search
?? Andi Jarvis : Predict the future - accurately
?? Get your ticket to these talks here:https://www.eventbrite.co.uk/e/londonseo-xl-2024-seo-conference-tickets-827098904087
Generative AI to quantify uncertainty in weather forecasting
"Generative AI is known to generate very detailed images and videos. This property is especially useful for generating ensemble forecasts that are consistent with plausible weather patterns".
Via Google
People shop on Google more than a billion times a day
This Google blog post showcases a few ways you can have a more personalised shopping experience including a virtual try-on (VTO) tool (U.S only, for now).
Via Google
Google Maps going all-in on lists for recommendations
Google Maps wants to help you find places to visit using lists from its community and third-parties.
Via Abner Li
Customised chatbots were supposed to supercharge?OpenAI. Data suggests ‘GPTs’ have limited appeal
"GPTs created by subscribers accounted for just 1.5 per cent of desktop visits to ChatGPT’s website in February, the SimilarWeb data showed."
Via Clara Murray
LinkedIn is experimenting with a TikTok-like video feed in its app
"The new addition is similar to the vertical short-form video feeds you see in other apps", "LinkedIn’s feed is obviously focused on careers and professionalism."
Via Aisha Malik
A quarter of YouTube’s paid creators are earning money with Shorts
A year after turning on monetisation, YouTube Shorts isn’t quite a TikTok killer, but it’s given creators a new revenue stream.
Via Amrita Khalid
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down
This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
Via Barry Schwartz
OpenAI built a voice cloning tool, but you can’t use it… yet
As deepfakes proliferate, OpenAI is refining the tech used to clone voices — but the company insists it’s doing so responsibly.
Via Kyle Wiggers
AI is quietly revolutionising the news. Here’s how
Beyond high-profile wins and faceplants, understated but impactful applications of generative AI are transforming newsrooms.
Via Jackie Snow
Financial Times tests an AI chatbot trained on decades of its own articles
Subscribers can use Ask FT to answer questions about recent events or broader topics covered by the Financial Times.?
Via Emma Roth?& Quentyn Kennemer
领英推荐
Advanced SEO Industry News ??
Google updates its definition of top ads; They may not be at the top
Google has updated its help documentation to change the definition of top ads to say the ads may appear below the organic results, ultimately not making the ads appear at the top.
Via Barry Schwartz
Via Google: Again, don't fixate on Core Web Vitals
"You have to be careful that you don't over-fixate on them and spend an inappropriate amount of time." CWV metrics improvements?≠ to ranking?improvements.
Google tests SGE AI overviews in the wild (subset of US users)
Google has begun to test SGE-based AI overviews in the real Google search results.?Also,?Google still has not announced a launch date for SGE despite speculation.
Via Barry Schwartz
New Microsoft Copilot referrer data in Google Analytics
You can now see Microsoft Copilot. (formerly Bing Chat), referrer data in your Google Analytics reports.
Via Barry Schwartz
Pinterest shares algorithm insights as it shifts focus to non-engagement signals
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Via Nicola Agius
Bing Deep Search is officially live for all users
Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for all users.
Via Barry Schwartz
Google: Publishing more content doesn't improve quality for faster indexing
Google has said previously that content frequency is not a ranking signal and putting out more content doesn't help you rank better.
Via Barry Schwartz
YouTube warns channels against deleting videos
"When you delete a video, you delete your channel's connection to the audience that watched that video."
Via Matt G. Southern
SEOs, please don't remove Contact Us & About Us pages
However Googel said "there's nothing in our search developer documentation that suggests this is needed."?Common sense isn't so common.
Via Barry Schwartz
Blue Array News ??
The Blue Array Academy's SEO Manager Certification has had a content refresh! ??
This update brings refreshed content, new lessons and two FRESH NEW modules:
?? Google News
?? Website Migration
This new content is available to new & existing students, so if you've already completed the course, you'll automatically have access! Lifetime access means lifetime updates!
Click the link below to learn more and enrol now! ????https://www.bluearrayacademy.com/courses/seo-manager-certification
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle? Refer customers to Blue Array and earn 10% of the customers'?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
We’re hiring at Blue Array across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
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