SEO newsletter issue #451

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AI-powered search engine Perplexity launches an AI-generated daily news podcast

Perplexity has just launched Discover Daily — a 100% AI-generated daily news podcast that managed to break into Apple’s top 200 news podcast in its first week.

Via Andy Meek

Google has a history problem

'virtue cannot grow from the soil of falsehood.'

Via Megan Dent

Google to replace perspectives filter with forums filter

The perspectives carousels, clusters and traditional web page listings will remain..?

Via Barry Schwartz

Google launches AI-backed search-and-answer tool for doctors

Vertex AI Search for Healthcare comes as the industry awaits a regulatory structure from the federal government around the use of AI in healthcare.?

Via Rebecca Pifer

"OpenAI made AI videos for us. These clips are good enough to freak us out."

Sora, OpenAI’s new text-to-video AI model, can create realistic scenes.

Via Joanna Stern

Google's Gen AI search threatens publishers with $2B annual ad revenue loss

Search Generative Experience could upend over 60% of publishers’ total organic traffic.?

Via?Trishla Ostwal

Amazon will let sellers paste a link so AI can make a product page

Amazon brings more AI tools to sellers, including AI that will build a product page with information from another site.?

Via Emilia David

OpenAI’s deals with publishers could spell trouble for rivals

'Should licensing simply be the cost of doing business and experimentation in the AI space?'

Via Kyle Wiggers

Advanced SEO Industry News ??

Google: Sites which advise they are using AI for some articles, but not specifying which pages are 'lowest quality pages'

Google says sites that say they use AI for some of their content but not specifying which content specifically are considered by Google as the "lowest quality pages" in its search quality raters guidelines?.?

Via Barry Schwartz

Google explains doubling down on AI content now may be a bad idea

Google's John Mueller advises that going from '500 articles to 5,000 articles written using AI to make up for the traffic drop' is a bad idea.

Via Barry Schwartz

Via Google: Introducing vector search in BigQuery

'empowering numerous new data and AI use cases such as semantic search, similarity detection, and retrieval-augmented generation (RAG) with a large language model (LLM)."

Via Google

Google Chrome for desktop is preparing a serious Lens upgrade

"Google is evidently developing a new user flow where selecting the Search image with Google option will take a screenshot of your screen and open it in a full-screen web UI."

Via Chandraveer Mathur

Reminder: Google Core Web Vitals has replaced FID With INP

Also a reminder, this Core Web Vital metric change from FID to INP will have very little to no impact on your search rankings.

Via Barry Schwartz

Hunting for low-quality content? Bing Webmaster Tools could help

The new 'Top Insights' notifications announced last week include a flag for "Many pages with insufficient content on the website".?

Via Glenn Gabe?via Fabrice Canel

Google Search mobile website adds notifications feed

This has been available in the iOS Google app for quite some time now and it’s now part of the bottom bar as a dedicated feed.?

Via Abner Li

What we’re seeing a week into the Google March 2024 core and spam updates

Ranking volatility hit last Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.

Via Barry Schwartz

Via Google:?Browse safely with real-time protection on Chrome

Chrome will now use real-time Safe Browsing protections to show warnings on potentially dangerous sites.?

Via Google

SGE reporting in Semrush looks like it's coming soon

'AI-Generated Answer' in?Semrush’s 'SERP Features Occurrence'.

Via Nicholas McDonough

Can Google detect AI content? Adsense rejects a site due to AI content

If you publish AI generated content on a site will Google identify it and punish it? Will it limit your ability to monetize the site?

Via Jonathan Gillham

John Mueller's site was dropped from Google search

A fascinating read from John on the complexities of the humble robots.txt file.

Via John Mueller

Google official FAQ on pure spam manual action

Google has posted an FAQ on what to do if you received a pure spam manual action.?

Via Barry Schwartz

Blue Array News ??

The Blue Array Academy's SEO Manager Certification has had a content refresh! ??

This update brings refreshed content, new lessons and two FRESH NEW modules:

?? Google News

?? Website Migration

This new content is available to new & existing students, so if you've already completed the course, you'll automatically have access! Lifetime access means lifetime updates!

Click the link below to learn more and enrol now! ????https://www.bluearrayacademy.com/courses/seo-manager-certification

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We’re hiring at Blue Array across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.

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