SEO newsletter issue #448
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
Super early bird tickets now available for LondonSEO XL! ??
On 13 June 2024, one of London's largest SEO conferences - LondonSEO XL - will return to Shoreditch Town Hall!
Before we release our lineup we’re giving you the chance to secure a super early bird ticket at a whopping 50% discount! ??
These heavily discounted tickets will only be available for a very limited amount of time, so secure yours now to avoid disappointment ????
Google cut a deal with Reddit for AI training data
The timing?of Reddit's increased organic?visibility?and its forthcoming IPO is incredibly?suspicious. Captured in a meme. Is Quora next?
Via Emma Roth
OpenAI’s Sam Altman revealed as one of Reddit’s biggest shareholders
One of the key beneficiaries of the Reddit IPO is Sam Altman. Reddit is now increasingly going to be relying on Google for a consistent traffic downstream.
Via Alex Weprin
Google making changes after Gemini AI portrayed people of colour inaccurately
Gemini created ahistorical images from prompts about history, including depicting people of color as Nazis and U.S. senators from the 1800s.
Via Kat Tenbarge
Google SGE testing and development is ongoing, growing
SEOs were hopeful that Google SGE wasn’t going to happen. However, Google is still investing heavily in the research and development of SGE, testing is continuing and SGE’s footprint is growing, not shrinking.?
Via Danny Goodwin
Gemma: Introducing new state-of-the-art open models
Google's new open-source AI model. It's based on Google Gemini, get it?.?
Via Cecily Mauran
Gartner predicts search engine volume will drop 25% by 2026, due to AI Chatbots and other Virtual Agents
"Search engine algorithms will further value the quality of content to offset the sheer amount of AI-generated content, as content utility and quality still reigns supreme for success in organic search results."
Via Gartner
Advanced SEO Industry News ??
Google: sites wrongfully using the Google Indexing API often are spammy & low quality
As a reminder, the Google Indexing API should just be used for job postings and live stream content - nothing else.?
Via Barry Schwartz
Should you bother investing in your product descriptions?
"The uniqueness of your product descriptions isn’t what matters. It doesn’t even matter how descriptive (or how long) your product copy is. They’re not the components that matter here."
Via Luke Carthy
Adding structured data support for Product Variants
Google are adding structured data support for Product variants.
Google wants you to label AI-generated images used in Merchant Center
"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
Via Barry Schwartz
领英推荐
Via Google: How Google Search crawls pages
Discover the steps that go into how Google Search “crawls"" or finds and fetches web pages to display on Search, from URL discovery to fetching and rendering.
Via Google: Search Central product experts
Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help.?
Turns out, Google is all about links and clicks
Internal Google documents revealed during their antitrust trial show how Google relies heavily on user signals to evaluate content quality.?
Google search Shop with Google AI live
Google seems to have rolled out the Shop with Google AI feature to some users after announcing it back in November.?
Via Barry Schwartz
How to find Google Notes for your website and what those Notes could signal
Notes can be indexed and rank in the SERPs. So I would keep an eye on Notes for your brand, websites, authors, and content.?
Via Glenn Gabe
Google App adds toggle between Search & Gemini
The popular Google app, the Google Search app, now has a toggle at the top to quickly switch between Google Search and Gemini (formerly Google Bard).
Via Barry Schwartz
Google: We want to reward the best content no matter site size
Google representatives?have been saying this for well over a decade?(with little to no progress).
Via Barry Schwartz
Blue Array News ??
The Blue Array Academy's SEO Manager Certification has had a content refresh! ??
This update brings refreshed content, new lessons and two FRESH NEW modules:
?? Google News
?? Website Migration
This new content is available to new & existing students, so if you've already completed the course, you'll automatically have access! Lifetime access means lifetime updates!
Click the link below to learn more and enrol now! ????https://www.bluearrayacademy.com/courses/seo-manager-certification
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer?with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!
We’re hiring at Blue Array across the UK! We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
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The Digital Growth Strategist || Crafting Tailored Marketing Solutions for Guaranteed Results || Follow for Strategies That Actually Work || Agency Owner
9 个月Sounds like a comprehensive roundup of the latest SEO industry trends! Can't wait to dig into it. ??