SEO newsletter issue #447

Super early bird tickets now available for LondonSEO XL! ??

On 13 June 2024, one of London's largest SEO conferences - LondonSEO XL - will return to Shoreditch Town Hall!

Before we release our lineup we’re giving you the chance to secure a super early bird ticket at a whopping 50% discount! ??

These heavily discounted tickets will only be available for a very limited amount of time, so secure yours now to avoid disappointment ????

OpenAI reportedly has Google in its sights with a new online search product

The new product could put OpenAI into more direct competition with Google (and any serious competition is a good thing).

Via Beatrice Nolan

The text file that runs the internet

For decades, robots.txt governed the behaviour of web crawlers. But as unscrupulous AI companies seek out more and more data, the basic social contract of the web is falling apart.?

Via David Pierce

Gamers delight -?OpenAI’s Sora video-generating model can render video games, too

"it seems Sora could pave the way for more realistic — perhaps even photorealistic — procedurally generated games from text descriptions alone".

Via Kyle Wiggers

Advanced SEO Industry News ??

Can the Helpful Content Update impact?Discover visibility?

Yes.?

Via Glenn Gabe

Local search news: Google gets tough on third-party ordering and booking providers hogging GBP listings

Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.?

Via Claudia Tomina

Answering the absurd, ongoing E-E-A-T debate in our industry

SEO expert Lily Ray puts a final nail in that coffin.

Via Lily Ray

Google’s new search experiences in the European Economic Area

Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.?

Via Barry Schwartz

Google stops notifying publishers of ‘right to be forgotten’ removals from search results

Move comes after Swedish court rules that informing webmasters about delisted content is breach of privacy.

Via Alex Hern

Google: Timing around recovery for Helpful Content Update

'the classifier is always running to check if content is helpful but it takes time to prove to Google that your efforts are long-term.'

Via Barry Schwartz

The discussion forums dominating 10k product review search results

In an analysis of 10,000 keyphrases where product reviews rank highly, Google’s increasingly prominent ‘Discussions and forums’ SERP feature was present in 7,702 of them.?

Via Glen Allsopp

Featured snippets disappear from the Google search results

Did Google intentionally remove the featured snippets or is this a new bug?

Via Barry Schwartz

Google: You won't get your rankings back by disavowing toxic links

"You're not going to get your rankings back by following Semrush's report or by disavowing those links."?

Via Barry Schwartz

Impacted by the helpful content update?

"it's possible to see changes in "several weeks" IF you implemented big changes immediately after being impacted by the HCU."

Via Glenn Gabe

Google SGE now works in mobile Safari

Apparently it has worked in mobile Safari for a few months now. But the documentation says it should not work in mobile Safari.

Via Barry Schwartz

Reddit shown excessively in Google product review search results, study finds

Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.

Via Danny Goodwin

Google says it took down 45% more fake reviews in 2023 thanks to new algorithm

Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.

Via Barry Schwartz

Blue Array News ??

The Blue Array Academy's SEO Manager Certification has had a content refresh! ??

This update brings refreshed content, new lessons and two FRESH NEW modules:

?? Google News

?? Website Migration

This new content is available to new & existing students, so if you've already completed the course, you'll automatically have access! Lifetime access means lifetime updates!

Click the link below to learn more and enrol now! ????https://www.bluearrayacademy.com/courses/seo-manager-certification

Do you know someone in your network who would benefit from Blue Array's SEO services?

Are you an SEO freelancer?with more work than you can handle?

Refer customers to Blue Array and earn 10% of the customers?ongoing retainer for up to two years! On average that's ￡5,000 per referral!

https://www.bluearray.co.uk/referral-scheme/

We’re hiring at Blue Array across the UK!?We're looking for experienced SEO Managers, Technical?SEO Specialists?or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.

Apply?Now

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